Ad Campaigns
Flipkart’s ‘Kuch Khaas Kamao’ showcases seller pride and equality
Mumbai: Flipkart, an e-commerce marketplace, has introduced a new series of ad films, as part of its ‘Kuch Khaas Kamao’ campaign for sellers on the platform. The earlier films highlighted the benefits beyond financial gains for sellers partnering with Flipkart. In the second film, the focus shifted to how Flipkart combines reliability, quick service, accessibility, and trust, showcasing how sellers can leverage Flipkart Seller Hub to grow their businesses, while celebrating the power of human connections.
In this third film, the campaign emphasizes the pride sellers feel when they sell through Flipkart. The new films illustrate that sellers can sell any kind product, big or small, with immense pride on Flipkart. Whether it is a storage case, tiny decorative item or a plant / simple utility product, Flipkart enables sellers to succeed regardless of the product size. The platform provides equal opportunities for all sellers to be profitable and successful, celebrating the diversity of products and the confidence with which sellers offer them. The message, ‘Flipkart ke saath, har cheez becho shaan se’, emphasizes Flipkart’s transformative impact on sellers’ lives and businesses.
Ad film one: Amidst Arabian Nights-themed props, a seller proudly shares that he runs a business of plants. Initially, the other parent mistakenly thinks the seller means cement plants, leading to an imaginative moment where the seller is pictured working at a cement plant. This confusion is quickly clarified as the seller explains that he sells artificial plants. He then proudly showcases his products on the Flipkart app, highlighting the convenience and pride associated with being a Flipkart seller. The ad concludes with a message of trust and pride, reinforcing the campaign’s tagline: “Flipkart ke saath, har cheez becho shaan se”.
Ad film two: Set in a corridor of an apartment building, the film captures a Flipkart seller moving into her new home, aided by two movers carrying a large cupboard. Holding a carton, she is greeted by a curious neighbor who welcomes her to the building and asks about her profession, to which she replies saying she runs a business of cases. The neighbor’s initial confusion, thinking she fights legal cases, leads to an imaginative scene where the seller is seen in lawyer attire. This humorous moment is quickly clarified as the seller proudly reveals that she runs a business making travel cases. She showcases her products on the Flipkart app, highlighting the ease and pride of selling on the platform. The ad concludes with a playful twist as the seller, mirroring the courtroom drama, confidently says “Order Order” while pointing to her phone, reinforcing the campaign’s tagline: “Flipkart ke saath, har cheez becho shaan se”.
Flipkart business head – marketplace, Sakait Chaudhary said, “At Flipkart, we are dedicated to empowering our sellers to present their products with pride, no matter their size or type. The ‘Kuch Khaas Kamao’ campaign highlights that on our platform, sellers can experience significant growth and success, regardless of their business scale or product range. This initiative celebrates the pride our sellers take in their work and their journey with Flipkart. Through the Flipkart Seller Hub, we are committed to providing the essential tools and support to help our sellers reach new heights and cultivate lasting customer relationships.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
