Brands
Flipkart hosts first Beauty Catalyst Conclave for D2C brands
Bengaluru: Flipkart is rolling out the red carpet for India’s beauty entrepreneurs, and it’s about time someone did. The e-commerce marketplace is hosting its first ever Beauty Catalyst conclave on 1 December at its Bangalore headquarters, bringing together over 50 emerging direct-to-consumer beauty and personal care brands under one roof. Think of it as a masterclass in scaling up, minus the hefty consulting fees.
Brands attending include Asaya, Tuco, Neude, Nisara, Brit Accent, Underrated, Tru Hair, Becalm, and Dermalist, spanning everything from skincare to haircare to wellness. The event promises access to platform insights, strategic playbooks, and practical solutions tailored specifically for the beauty sector’s unique challenges.
“The Beauty Catalyst Conclave is a specially curated space where we aim to bring together emerging D2C brands ready to unlock their next phase of growth,” said Flipkart senior director of beauty & personal care Kartheek Kanumuru. “As our first D2C conclave, we intend to build this into an ongoing flagship event.”
The programme addresses real growth challenges through deep-dive sessions on positioning, merchandising, shopper engagement, and brand storytelling. Attendees will gain data-driven insights on consumer behaviour, visibility strategies, and how to navigate India’s increasingly competitive digital beauty ecosystem.
For brands like Pilgrim, which has already scaled successfully on the platform, the initiative represents a valuable knowledge-sharing opportunity. “Flipkart has been a key partner in helping us scale with consistency,” said Pilgrim’s co-founder Anurag Kedia. “A programme like Beauty Catalyst can offer emerging brands the clarity and direction needed to build effectively.”
Tuco co-founder Chanakya, echoed the sentiment. “The conclave gives us a clearer lens on how to grow strategically. It will help us refine our positioning and approach digital scale in a more structured manner.”
The timing is strategic. India’s beauty and personal care market continues its explosive growth trajectory, with D2C brands driving much of that momentum. By creating a dedicated platform for these emerging players, Flipkart positions itself as more than just a marketplace. It’s becoming the mentor these brands didn’t know they needed.
The event marks what Flipkart hopes will become an annual fixture, supporting the next generation of beauty entrepreneurs as they navigate the complex journey from startup to scale-up.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
