Ad Campaigns
Flipkart Health+ & Lowe Lintas unveil celeb-led campaign to boost UP presence
Mumbai: Flipkart Health+, the digital healthcare marketplace platform of India’s homegrown Flipkart Group, rolled out a captivating new advertising campaign in collaboration with Lowe Lintas, the creative agency of MullenLowe Lintas Group. This campaign aims to establish Flipkart Health+ as the preferred platform for online medicine purchases in Uttar Pradesh (UP).
To strengthen its foothold in UP, the campaign focuses on exciting seller discounts on medicines, making Flipkart Health+ an attractive option for consumers seeking affordable, genuine, and reliable medicines. Moreover, the company has deployed various initiatives to improve delivery speed and the availability of a wide range of medicines to enhance the overall customer experience. In addition, Flipkart Health+ has also initiated offline awareness activations at seller partner stores to boost the campaign.
The campaign created by Lowe Lintas Bengaluru showcases Flipkart Health+ as the go-to platform for all medicinal needs with a localized touch. Both the films’ narratives are centered around the dynamic relationship between Saurabh Shukla and Sparsh Srivastava, set against the backdrop of UP. The grandfather-grandson duo navigate through a local setup. Both campaigns comically endorse the convenience, reliability, and cost-effectiveness of purchasing medicines via Flipkart Health+. This approach adds authenticity to the campaign and enhances its resonance with the local audience.
Speaking about the campaign, Flipkart Health+ head of marketing & growth Dhruvish Thakkar said, “Within a short span of two years, Flipkart Health+ has established itself as one of India’s most trusted online pharmacy brands that is solving for affordability and accessibility across India. We’re excited to strengthen our presence in Uttar Pradesh through offers and initiatives that elevate customers’ experience and position Flipkart Health+ as a reliable healthcare partner. Through the campaign, we aim to underscore UP as a priority market for Flipkart Health+.”
Lowe Lintas Bengaluru executive director – head of creative, copy (South) Arpan Bhattacharyya also added, “As UP is a priority market for Flipkart Health+, we dug into the colorful fabric of the land and came up with characters who could deliver the message with a signature punch. We kept the messaging simple and to the point. And then turned it over to the magical duo of Saurabh Shukla and Sparsh Srivastava who added more than just a dose of swagger to the campaign. Hopefully, it’s just what the doctor ordered!”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
