Brands
Flipkart and Marriott cart loyalty to new highs
MUMBAI: From Bali earrings to Bali getaways, Flipkart is now making your cart a passport. In a first-of-its-kind move, Flipkart and Marriott Bonvoy have launched India’s first dual loyalty tie-up, blending everyday shopping with aspirational travel. The playful campaign, Your cart takes you places, by 22 Feet Tribal Worldwide, builds on a quirky insight, many popular Flipkart search terms, like ‘Korean skincare’ or ‘Bali,’ double up as travel destinations.
For two weeks, the Flipkart app turned this coincidence into serendipity, showing Marriott Bonvoy stay options alongside product searches. Users were nudged to link accounts, turning Super coins into travel rewards and routine shopping into unforgettable journeys.
Humorous ad films carried the message, showing how casual browsing could lead shoppers closer to their dream destinations. The campaign also trended on X and across social platforms through influencer pushes and witty conversations about these “happy accidents.”
Flipkart says the tie-up strengthens its vision of a unified rewards ecosystem, while Marriott Bonvoy calls it a way of making travel more local, accessible and relevant to Indian audiences.
Looks like retail therapy just found its ultimate upgrade, straight from your basket to a beach resort.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
