Ad Campaigns
Fixderma Skincare launches a new Shadow Sunscreen campaign
Mumbai: Fixderma Skincare, one of the cosmeceutical brands providing Dermatologist approved and clinically tested skincare solutions, has onboarded actress Vaani Kapoor for the launch for brand’s Shadow Sunscreen range. This sunscreen is specifically designed to provide broad-spectrum protection against skin-damaging rays, making it an essential addition to everyone’s skincare routine.
In the digital film, Kapoor can be seen stating the holistic approach to skincare and the inseparable connection between a healthy lifestyle and healthy skin. It emphasizes the significance of making conscious choices in our lifestyle and skincare routines to achieve optimal skin health. #MeetYourRealSkin Campaign reiterates that Sunscreen is vital for protecting the skin from sun damage, including sunburn, premature aging, and the risk of skin cancer.
Commenting on the collaboration, Kapoor said,” My daily use of sunscreen and maintaining a healthy lifestyle have always been the key to my glowing and perfect skin. My fundamental skincare routine has Fixderma Shadow sunscreen. I’m pleased to work with Fixderma on the campaign that aims to make the customers aware of the importance of a healthy lifestyle and healthy skincare routine.”
“We had previously collaborated with Vaani and she aligns perfectly with our brand philosophy and personality. Through this campaign, we want to inspire individuals to adopt healthy skin care routines that will not only enhance their skin health but also boost their self-confidence. Our goal was to establish a meaningful connection with our customers by offering engaging and informative content.” commented Fixderma Skincare CEO & founder Shaily Mehrotra.
Fixderma Shadow SPF 50+ Gel Sunscreen not only offers sun protection but is also lightweight, waterproof and nourishing. This unique gel formulation doesn’t make your skin oily and protects it from premature ageing, tanning and sun damage. It is trusted and recommended by 7000+ dermatologists. Additionally, the brand’s partnership with Kapoor further strengthens the message of embracing a healthy lifestyle for radiant and flawless skin.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
