MAM
Fitternity extends its Series A round – raises additional capital from Sixth Sense Ventures
MUMBAI: Fitternity has raised an undisclosed amount of funding from Sixth Sense Ventures & several other investors. This is an extension to the Series A of $4 million raised in May earlier this year.
With over 10 million consumers having used the platform to access over 12,000 gyms and studios across the country, Fitternity is driving the P&L of fitness centres in an asset light fashion. Fitness consumption behaviour is evolving rapidly, driven by Gen Z and millennials who are not only value conscious but seek variety and flexibility. Fitternity has been able to preempt this change through a variety of offerings across the spectrum, because one-size-doesn't-fit-all. On the back of this, Fitternity launched OnePass – an exclusive, all access pass for all fitness and health needs around working out and eating healthy. Now users can get unlimited access to workout across 12,000+ fitness centres & sports facilities across the country with an added feature of lifetime validity. Fitternity pioneered the pay-per-session model, membership portability and dynamic pricing in India.
The company believes that with its multi-format business models & offerings implemented, the capital infusion will help them grow 10X to USD 100 million annual revenue over the next 24-36 months. The company has been able to establish an optimal linkage between pricing, consumer usage patterns and per unit price and also provide operational support through enterprise solutions.
Sixth Sense founder and CEO Nikhil Vora said, "Fitness and wellness is at an inflection point in India and Fitternity is at the driver's seat propelling Indians towards a healthier life. Through their unique offerings for consumers, insurance companies and corporates, Fitternity will dominate the $7 billion (2022E) fitness market in India."
The company is also working with corporates & insurance companies to propel preventive healthcare among Indians. Fitternity along with Aditya Birla Wellness Private Limited has launched a digitally enabled wellness and rewards programme offering workouts to users across the Fitternity ecosystem of gyms & fitness centres. It is also enabling corporate leaders to implement employee-wellbeing initiatives, by replacing outdated reimbursements and inconvenient annual memberships with pay-per-session credits directly into the employees' phones enabling true convenience and flexibility to achieve their fitness goals. Fitternity recently partnered with Reliance Nippon Life Insurance Company to launch one of the biggest fitness challenges, #WalkPeChal Mission Moon – with a goal to achieve 100 crore steps in 30 days via step-counters and fitness sessions booked through Fitternity.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
