MAM
Fitelo ropes in Bhumi Pednekar for social media campaign #GetFitWithFitelo
Mumbai: Fitelo, a psychology-driven wellness and fitness platform has launched its social media campaign #GetFitWithFitelo featuring Bollywood actress Bhumi Pednekar. The actress shares her fitness journey in the campaign video and answers some of the most critical questions on fitness.
The strategic association with Pednekar is to highlight the role of lifestyle correction and dietary changes to make fitness fun and natural.
Pednekar has undergone a remarkable transformation and her journey is an inspiration to many. As part of Fitelo’s social media campaign, the actress emphasizes the importance of striking a balance between diet and workout while indicating that diet accounts for 80 per cent role in an individual’s weight loss journey. Further, she also talks about food cravings and cheat meals to reward one’s commitment to the weight loss journey.
According to Pednekar, body shaming can be used as a weapon for motivation, confidence, and determination toward their goals, and it is important to love and accept one’s body to make the journey easy and enjoyable. Bhumi highlights the need for personalized diet plans to match different body types. She further indicates the need to seek guidance from a nutritionist or dietician for long-term results.
The campaign will run in multiple formats across the brand assets and social media channels.
Bollywood actor, Pednekar said, “Embarking on a fitness journey is not just about shedding pounds; it’s a transformative experience that involves embracing a healthier lifestyle. Through the #GetFitWithFitelo campaign, I’m excited to share my own fitness journey and emphasize the importance of balance, self-acceptance, and personalized nutrition plans.”
Fitelo co-founder & CEO Sahil Bansal said, “We are thrilled to associate with Bhumi Pednekar and motivate people to remain fit and healthy by adopting simple diet plans. At Fitelo, we are driven by an unwavering passion to revolutionize the fitness industry and encourage individuals to achieve their health goals. We do not recommend any fad diets, medicines, or supplements but analyse each customer’s unique nutrition and fitness requirements and help them achieve their fitness goals by focusing on habit formation and lifestyle correction.”
Fitelo has served 50,000+ customers across 50 countries and helped them manage deficiencies and diseases, such as obesity, PCOD, thyroid, and hypertension, among others. Leveraging a trifecta of technology, nutrition, and behavioural sciences at its core, Fitelo has witnessed 5X growth in users in the last one year.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
