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FirmDecisions to help advertisers make better media investment decisions
MUMBAI: FirmDecisions, part of UK-based Ebiquity Group and an independent global marketing auditor, has formally announced its entry into the Indian market. It’s actively pursuing a JV here to help advertisers know that their media investment advisors are not commercially compromised. The firm has conducted 5,000+ audits in 70+ countries over the past 17 years facilitating financial transparency in the client-agency relationship for many of the world’s biggest advertisers. The right contract terms ensure client interests are protected and Firm Decisions is highly regarded worldwide for its ability to ensure this happens.
At a recent workshop organised by FirmDecisions, 30+ leading Indian advertisers shared their growing concerns on media transparency and their eagerness to know more about the black box of media trading incentives (e.g. rebates) between their appointed advisors and media suppliers.
FirmDecisions MD Stephen Broderick said, “The increasing disconnect between advertisers and media agencies over rebates calls for more transparency. In many countries, including the US and UK, advertisers are urging their peers to tighten contracts and adapt a new framework. Indian advertisers by early adaption will avoid issues that other markets have already gone through.”
FirmDecisions is the first and largest independent global marketing compliance specialist who ensure financial transparency in the client-agency relationship for the world’s largest advertisers like Unilever, Coca-Cola, Microsoft, and Jaguar Land Rover. They have been instrumental in taking the findings of the ANA Report global to identify five areas where advertiser(s) should focus their energies – Internal Governance, Management and Ownership of Data, Contract Management, Audit Rights and Code of Conduct.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
