MAM
Fireside Ventures appoints Adarsh Menon as operating partner
Mumbai: On 12 November 2024, Fireside Ventures, an early-stage venture fund focused on consumer brands, appointed Adarsh Menon as operating partner. This strategic addition aims to bolster the leadership team as Fireside Ventures continues its growth trajectory.
In his new role, Menon will serve on the boards of select portfolio companies, offering his expertise and strategic insights. With a robust 23-year career spanning sales and marketing leadership at esteemed organisations like Flipkart, Hindustan Unilever Ltd, and GlaxoSmithKline Consumer Healthcare, Menon brings exceptional skills in team building, mentoring industry leaders, and driving business growth.
Fireside Ventures, founder & managing partner, Kanwaljit Singh expressed, ‘We are delighted to welcome Adarsh to the leadership team and in the Fireside family. As we continue to grow and evolve as a fund, it’s essential to bring in leaders who share our passion for building sustainable, iconic consumer brands. Adarsh’s impressive track record in scaling businesses, coupled with his deep expertise in FMCG and e-commerce, makes him an invaluable asset to our team and portfolio companies. His appointment reinforces our commitment to supporting entrepreneurs with top-notch expertise, and we’re confident that his mentorship will help our companies navigate the complexities of the consumer landscape.’
Menon shared his enthusiasm, stating, “Fireside has built a strong niche and stature in the ecosystem by living and practising the value of ‘Good’ – being founder-first and helping brands do good to do well. The track record of building purposeful brands is truly inspiring! I am delighted to join Fireside and be a part of this amazing journey.”
MAM
Prism launches ‘Rising OYO’ branding drive across 500 hotels
Campaign targets top 5 tourist states with iconic red logo refresh and large-format signage.
MUMBAI: Rising OYO just gave hotels a neon-red glow-up because when travellers spot that circle from the highway, even the GPS starts whispering “you’ve arrived.” Prism (Parent of OYO) has rolled out ‘Rising OYO’, a nationwide visibility campaign that will rebrand 500 OYO hotels across 20 high-priority cities in India’s five most visited states in 2024-25: Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh and Rajasthan. The pilot has already begun at 50 properties in key locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur and Hyderabad, with encouraging early results.
The initiative features prominent large-format OYO branding on façades, rooftops and outdoor signage, reviving the brand’s iconic circular red logo to boost instant recognition in dense urban centres, highways and travel corridors. The campaign also covers business hubs such as Delhi-NCR and major religious destinations including Rishikesh, Amritsar, Puri and Ayodhya.
Prism chief operating officer for India Varun Jain said, “By bringing back OYO’s iconic red circular branding at scale, we are strengthening on-ground visibility for our hotel partners while making it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways and workations continue to rise, this campaign positions OYO as a brand fully equipped to cater to instant travel decisions.”
Domestic air passenger traffic reached 153 million in 2025, up 12 per cent year-on-year, according to the Directorate General of Civil Aviation, driven by improved connectivity, religious travel and flexible work patterns. Against this backdrop, Rising OYO aims to drive higher brand recall, walk-in discovery and booking uplift while supporting hotel partners with better demand generation.
In a travel market where first sight often decides first booking, PRISM isn’t just painting hotels red, it’s turning them into beacons that shout “OYO” long before the traveller even checks the app.
