MAM
Finolex Cables launches LAN passive components
Mumbai: Finolex Cables, India’s leading manufacturer of electrical and communication cables announced the introduction of LAN passive components to its existing business of LAN cables. The product range includes patch cords, information outlet, patch cards and faceplates. These are especially useful in places like data centres, IT networks, conference rooms and branch office connections with high-density switches.
Speaking on the launch, Finolex Cables Ltd Dy CEO & CFO Mahesh Viswanathan said, “We have decades of experience and immaculate track record in manufacturing telephone cables, JFTC, signal cables, CCTV cables, LAN cables and Fiber Optic Cables (from 6 cores to 576 cores). The company truly understands how to provide better and smarter solutions for our consumers. The number of structured cabling users, including government agencies, educational bodies, telecommunications companies, financial institutions, retailers and social networking services, are growing in tandem with the rising urbanization rate, thus putting additional strain on the current communication infrastructure. Our LAN offerings will deliver a much-needed solution for the structured cabling industry.”
India is undergoing a digital revolution driven by rapidly changing business requirements and increased usage of data for decision-making. The Indian government aims to develop 100 smart cities, where the internet of things (IoT) will play a pivotal role. At the same time, the need for intelligent buildings is increasing, as more companies are working to make their campuses and facilities world-class, while saving costs and responding to the government’s smart building initiative. Due to the growing need for data transmission systems, particularly in metropolitan areas, the number of telecommunication companies have exploded in recent years. Structured cabling offers critical support for high-performance and unified communication systems; and hence rapid digitization has become a key trend in the structured cabling market for India.
President – sales & marketing Amit Mathur said “Our high-performing LAN components surpass industry parameters to meet stringent functionality requirements. We believe our Passive systems are the best option for delivering speed consistently, thus, providing stress free smart solutions for our customers.”
In India, demand for high bandwidth has risen as internet penetration has increased. Structured cabling enables high bandwidth that is necessary for commercial operations to run smoothly. This ecosystem has evolved at an exponential rate due to its increased data transfer capability, low cost, and flexibility.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
