Ad Campaigns
Finolex Cables launches innovative OOH campaign
Mumbai: Finolex Cables has launched an innovative out-of-home (OOH) campaign as part of its ongoing “No Stress. Finolex.” initiative. This outdoor campaign is designed to emphasize innovation and reliability and is strategically located across multiple cities. It aims to captivate consumer attention by serving as focal points that draw attention toward Finolex Cables’ cutting-edge technology and trustworthiness.
Out of the many creatives, one of the innovative hoardings features a live fan symbolically giving air to the Bollywood star, Kiara Advani. It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another striking hoarding showcases Finolex Cables’ FR House wire alongside their brand ambassador, Bollywood actor Karthik Aaryan. The skyline in this captivating display is showcased using neon lights, highlighting the company’s expertise in delivering top-notch electrical solutions.
President – sales and marketing Amit Mathur stated, “These standout hoardings are more than just advertising spaces; they’re testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression.”
In addition to the innovative hoardings that were launched, Finolex Cables ongoing “No Stress. Finolex” campaign adopts a comprehensive 360-degree approach, leveraging various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (out-of-home). This multi-channel strategy ensures maximum reach and impact, driving brand awareness, engagement, and memorability.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
