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Filter Coffee Co bags digital marketing duties for Waffle Mill
Mumbai: Filter Coffee Co, an integrated digital marketing agency has announced its acquisition of the digital marketing and creative mandate for Waffle Mill. The agency will be responsible for crafting and managing the brand’s communication across digital and social media.
Waffle Mill is a packaged waffle brand with an ever-expanding range of waffles from around the world. Selling innovative products like waffle chips, dutch stroopwafels and more, the brand is building exciting new categories and is rapidly growing its presence across the country.
“Filter Coffee Co is elated to be working with Waffle Mill that operates across diverse verticals to pave the way for relevant, compelling and tailored made concepts to bond with its target audience,” stated Filter Coffee Co founder Anuja Deora. “We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand via our disruptive content, e-commerce and influencer strategy. We look forward to a great association ahead.”
Waffle Mill’s products are available in over 1200 stores in 20 cities and the brand is flourishing online – selling through their D2C channel wafflemill.com as well as on Amazon, BigBasket and Swiggy Instamart, said the statement.
“From our very first meeting, we felt that the team’s vision for our brand was totally aligned with our own,” said Waffle Mill founder Sahil Engineer. “Their creative strategies and 360-degree approach are exactly what our brand needs to move to the next level and we’re looking forward to what we know will be a fruitful partnership and a great growth ride for all of us at Waffle Mill.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
