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Fevicreate encourages future scientists as Chandrayaan 2 prepares to land on the moon
MUMBAI: Chandrayaan 2, launched on 22 July, is a momentous mission for India and the one unlike any before. India's second lunar expedition is a scientific marvel and will shed light on a completely unexplored South Polar Region of the moon. Today’s generation, especially children, are fascinated by the mission and dream of exploring the space. The mission will create a history when it lands on the moon on 7 September.
On this occasion, Pidilite, under the aegis of Fevicreate programme, reached 100,000 students across 650 schools in 25 cities and provided them a platform to experience and learn about Chandrayaan and the space. Fevicreate as an initiative sought to go beyond traditional teaching methods and instead adopt a ‘learning by doing’ approach, thereby incorporating creativity into the learning process.
All through the month, Fevicreate encouraged the future scientist to try their hands at creating their own version of Chandrayaan using the specially designed ‘Fevicreate Chandrayan 2’ sheet (Crafting sheet) provided by Pidilite and Fevicol A+. This sheet tells them all about the Lander and the Rover in Chandrayaan 2, and allows them to make a model of the same. The students were assisted by the teachers and moreover the sheet also comprised of instructions that the kids could follow.
The activity has also been captured in a video which has been launched on 5 September.
Going a step forward, Fevicreate has also collaborated with Nehru Planetarium for an activity where kids will be creating Chandrayaan replicas. Over 500 students will be participating and will give wings to their imagination.
Nehru Planetarium Mumbai director Arvind Paranjpye said, “Chandrayaan 2 is a historic mission for our country and children should learn more about the same. We also believe Fevicreate’s Make Your Own Chandrayaan 2 initiative gives just the right platform for kids to explore and learn about space missions in creative and engaging manner.”
Pidilite Industries Ltd CEO consumer products Shantanu Bhanja said, “We believe in the power of Art and Craft to help children learn. In lots of research, it is proven that making things -”projects”: beyond just seeing and hearing about them – deepen the learning process. The very acts of planning, cutting, pasting and painting for making art and craft projects are essential to the growth of fine skills development in children. Arts and Crafts provide children the opportunity to fully explore their potential, build their self-confidence, and ensure their all-round development. As a part of the Fevicreate initiative, we endeavor to introduce new learning methods to the future scientists of India and offer them a platform to think out of the box and explore beyond textbooks.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
