Ad Campaigns
Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan
Mumbai: Ferrero India Pvt Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet, packaged products is set to make this Diwali an episode to remember. The company has announced two captivating campaigns featuring two of Bollywood’s most loved stars, Hrithik Roshan and Sara Ali Khan. The #LightupyourDiwali campaign with Hrithik Roshan and the #MakeDiwaliMommmentsPerfect campaign with Sara Ali Khan is designed to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers during this festive season.
The “Light up your Diwali” campaign by Ferrero Rocher is about fostering heartfelt connections between our loved ones. As part of this initiative, Ferrero Rocher has launched a unique Light Up Your Diwali Greetings platform where people can create and share “Customised Diwali Greetings” for their loved ones. Not only this the Light Up Your Diwali campaign has a contest leg as well where people can participate in the contest and 100 lucky winners stand a chance to win the iconic Ferrero Rocher Pyramid containing 96 golden-wrapped Ferrero Rocher, adding a touch of excitement to this year’s Diwali celebrations.
In a display of elegance and indulgence, the brand has come up with a campaign film, where Hrithik Roshan gracefully articulates the desire to light up Diwali for his family. He unveils that Ferrero Rocher is the Golden Secret to light up his family’s Diwali.
In the #MakeDiwaliMommmentsPerfect campaign, everyone’s favourite Sara Ali Khan takes the spotlight. In the brand film, Sara revealed how Diwali celebrations are always spectacular at her home thanks to Ferrero Rocher Moments. She also highlights the sentiment of how one could make every Diwali moment into an unforgettable and dhamakedar occasion with the affordable premium Ferrero Rocher Moments.
Speaking upon both campaigns, Ferrero India Marketing head Zoher Kapuswala said, “Diwali is a time of joy, togetherness, and making cherished memories. With our #LightupyourDiwali and #MakeDiwaliMommmentsPerfect campaigns, we aspire to establish Ferrero Rocher and Ferrero Rocher Moments as the go-to choice for consumers who seek to infuse elegance and luxury into their festivities. We share a long-standing relationship with Hrithik and Sara and their appearance amplifies the festive spirit, making Diwali a truly unforgettable experience. We encourage everyone to light up their Diwali with the magic of Ferrero Rocher and Ferrero Rocher Moments.”
Ferrero Rocher and Ferrero Rocher Moments have been a symbol of perfection and indulgence, making it the preferred choice for special occasions and gifting. This Diwali, get ready to celebrate in style and elevate your festive moments with Ferrero Rocher and Ferrero Rocher Moments.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
