MAM
FCB Worldwide undergoes organisational restructuring
MUMBAI: Marketing communications firm, FCB Worldwide, is replacing its regional-centric structure, in both the US and international operations, with what it is calling, global centers of excellence.
The company says, that the new structure will increase the autonomy of the operating offices while producing significant cost savings that can be reinvested in areas of the business that will enhance FCB’s offering to clients and help generate growth in the individual offices. Importantly, the new structure will help foster and facilitate an overall focus on the quality of the global creative product.
The FCB Centers of Excellence will initially include India, Brazil, Mexico, Puerto Rico, the UK and other countries. All the FCB Centers of Excellence meet the overall criteria of 1) Global client base. 2) Fully integrated offering. 3) Strong local market position. 4)
Excellent creative product. 5) Superior local management.
FCB Worldwide president and CEO, Steve Blamer, says, “Today’s global marketplace is changing rapidly. Old school agency networks and structures simply don’t work anymore. Agency networks need to adapt. Our global clients want better integrated creative solutions and a delivery system that makes it happen. The most significant element of this new structure is that it will allow us to target our resources closer to where they’re of most value to our global and local clients.”
In conjunction with the restructuring Blamer has named, Rafael de Guzman, as FCB International president and CEO who will report directly to Blamer. Gene Bartley, CEO of North America,will be retiring in January 2006 as planned. the Asia/Pacific & Africa CEO, Ben Barnes, and Europe/Middle East CEO, Scott Hollingsworth, will be leaving the company to pursue other interests.
The company says, that the newly established Centers of Excellence outside of the US will be overseen by de Guzman. . Blamer will directly oversee all US operations. Blamer added, “Rafael’s past successes have clearly demonstrated that he has the energy, vision and skill base necessary to lead FCB’s global efforts going forward”.
The leaders of the Centers of Excellence will form an international management board reporting directly to de Guzman and will help coordinate global and regional clients and pitch new ones.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
