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FCB/SIX INDIA bags digital media mandate for Plum
Mumbai: FCB/SIX India, the data-driven digital media and customer experience agency, has been awarded the digital media mandate for Plum, India’s first 100 per cent vegan beauty brand.
The agency is tasked with the responsibility of creating and implementing strategies to fast-track the brand’s growth.
With a strategic focus on Plum’s branding, FCB/SIX India is set to propel the brand’s growth and solidify its position in the cosmetics industry. Leveraging its extensive experience with brand growth, FCB/SIX India is excited to take Plum’s success story to the next level.
The agency’s data-driven expertise fuelled by its creative media prowess is what propelled Plum to collaborate with FCB/SIX India.
FCB/SIX India is affiliated with FCB Kinnect and leverages the latter’s digital-first creative expertise to seamlessly integrate creativity into its media solutions using ‘creativity as an economic multiplier’.
The account was won after a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office.
Plum founder and CEO Shankar Prasad said, “It’s still Day One at Plum, and it’s still Day One for the digital ecosystem in this country. We’re seeing waves of changes that put choice in consumers’ hands, as well as the ability for brands to connect with consumers in a million different ways. In this context, we hope that Plum’s partnership with FCB/SIX India will help us tell the brand story and connect with Plumsters more effectively, efficiently and distinctively.”
FCB/SIX India chief business officer Ankit Banga added, ‘’The team at FCB/SIX India is excited to join forces with Plum on its incredible growth journey. The brand has cultivated a deeply loyal and cherished customer base, and we are committed to enhancing this relationship by leveraging our core strengths of data, creativity, and media to tell Plum’s unique brand story and add new customers.”
On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are excited to partner with Plum in their growth journey. The brand is ripe for growth and the team internally is committed to expand on the base that has been created.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
