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FCB Group India & Kinnect join hands to power creativity with technology & data
Mumbai: Interpublic Group of Companies (IPG) and FCB on Friday announced the acquisition of an equity stake in a digital marketing agency, Kinnect. While the agency will partner with FCB Group India, it will continue to operate under the management of its current leadership.
Kinnect is an integrated creative and media agency with a strong growth trajectory and 350+ Kinnectors, working across offices in Mumbai, Delhi, and Bangalore. Awarded Campaign South Asia’s ‘Independent Agency of the Year’ multiple times, and ‘Digital Agency of the Year 2020’, Kinnect is credited for conceptualising and executing digital-first campaigns for some of the biggest brands in the country.
Speaking about the acquisition, FCB Group India chairman & CEO Rohit Ohri said, “We believe that today creativity needs to be fueled by technology and data. Our ideas must not only generate greater long-term brand value but also activate business in the short term. This new partnership between the FCB Group, India’s most awarded creative agency, and Kinnect, India’s largest independent digital agency, will actualize this vision and mission for all our clients.”
Kinnect has a solution-driven approach to advertising and has built its business model keeping the clients at the very center. It has built in-house capabilities for influencer & talent outreach – Kinnect Outreach, reputation management & listening – Kinnect 24/7, Kinnect Tech, and Kinnect Productions, to meet the rapidly evolving needs of clients and deliver work that positively impacts their businesses, said the agency in a statement.
Discussing the partnership with FCB Group India, Kinnect CEO Rohan Mehta said, “This development represents an exciting new chapter in our journey! As part of a global network, we see a huge opportunity to learn from their experiences and apply them in an Indian context. We will continue building new capabilities and evolving our services based on the needs of the markets while focusing on delivering the most effective solutions for our clients.”
Kinnect COO Chandni Shah added, “We are thrilled to be joining forces with the FCB Group. Leveraging their expertise in building brands over decades, we hope to achieve similar legacies for our clients. Together we look forward to engineering a more transformative and holistic experience for brands and are excited about the possibilities of what we can achieve together.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
