Brands
Fast&Up partners with NOTO to bring India’s first limited edition electrolyte popsicles
Mumbai: Fast&Up, India’s leading sports and health nutrition brand, has announced an exciting collaboration this summer with NOTO, the brand that has been revolutionizing healthy desserts. Together, Fast&Up and NOTO have crafted a unique range of Electrolyte Popsicles, offering an innovative way to stay hydrated this summer.
Combining Fast&Up’s hydration expertise with NOTO’s trademark low-calorie and zero-sugar desserts, this innovative collaboration aims to transform the way we look at replenishment of electrolytes. Popsicles offer a refreshing and convenient hydration solution to beat the heat and for those on the move.
Speaking of the association, Fast&Up CEO & co-founder Vijayaraghavan Venugopal said, “In today’s world, hydration is so much more critical to our core health. We are excited to collaborate with an exceptional brand like NOTO that is coming up with innovative and guilt-free ways to enjoy desserts. With our one-of-a-kind Electrolyte Popsicle, staying hydrated this summer just got a lot tastier.”
The electrolyte popsicle offers a convenient and delicious way for consumers to replenish essential electrolytes, whether they are athletes looking to recover post-workout or individuals seeking a refreshing treat on a hot day. With sodium, potassium, magnesium, calcium, and chloride, along with added Vitamin C, B12 and goodness of fresh fruits, these popsicles are sure to not only replenish electrolytes, but also combat fatigue and keep you energized throughout the day.
“We’re thrilled to team up with Fast&Up for our limited-edition Electrolyte Pops, just in time for the scorching summer months. With temperatures rising and the demand for icy treats soaring, these pops offer the perfect fruity solution to beat the heat while replenishing vital electrolytes. Get ready for a summer recharge like never before; these pops will change the way you recharge and reload!”, said NOTO co-founder Ashni Shah.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
