Ad Campaigns
Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign
Mumbai: Fast&Up, a wellness and nutrition brand, is celebrating its ninth anniversary in India with the launch of the ‘Life Feels Good with Fast&Up’ campaign. Featuring actor Varun Dhawan and athlete Avinash Sable as brand ambassadors, this milestone marks nearly a decade of innovation and a commitment to improving the well-being of people worldwide. The brand also marks this occasion by offering a flat 50 per cent on its website on 12 September 2024, along with exclusive freebies, aimed at reaching more customers through its communities, ambassadors, and influencers.
Since its launch in 2015, Fast&Up has focused on providing products that support active and healthy lifestyles. Fast&Up’s best-sellers include hydration solutions, energy products, and ready-to-drink options used by millions in India and globally. It is among the few brands offering high-quality protein supplements tested by Informed Sport, making it a preferred choice for Olympians, national teams, and athletes. The brand caters to various needs related to today’s lifestyle, such as sleep, sexual health, and pollution-related issues.
The ‘Life Feels Good with Fast&Up’ campaign highlights the brand’s commitment to wellness and community. It embodies the company’s approach to helping individuals achieve their best health while contributing to communities and meaningful causes. Fast&Up remains dedicated to making a positive impact on its customers and society.
Fast&Up co-founder Varun Khanna expressed his enthusiasm, stating, “As we celebrate our 9th anniversary, we aim to make India Active. Our ‘Life Feels Good with Fast&Up’ campaign reaffirms our commitment to improving lives while giving back to society. We are immensely grateful for the support of our customers and are excited to mark this milestone with initiatives that embody our core values.”
Brand athlete Avinash Sable shared his excitement about being part of the Fast&Up family, saying, “I’m proud to be a brand ambassador for Fast&Up. The commitment Fast&Up shows to promoting health and wellness resonates deeply with my values as an athlete. Their products have been an essential part of my training regimen, and I’m excited to share this journey with them and inspire others to feel good and perform at their best.”
Fast&Up’s journey over the past nine years has been driven by its passion for promoting health, wellness, and vitality. With its innovative products and dedication to community building, the brand continues to lead the way in transforming lives for the better. Shop for India’s trusted nutrition and best-sellers across various lifestyle needs at www.fastandup.in
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
