Ad Campaigns
Fastrack partners with Buffalo Soldiers to launch the trendiest Automatic Watch collection in India
Mumbai: Buffalo Soldiers, the trailblazing new-age advertising agency with a digital heart, is thrilled to announce its creative collaboration with Fastrack, India’s quintessential youth fashion brand, for the highly anticipated launch of the first ever Automatic Watches by Fastrack.
As the lead creative agency, Buffalo Soldiers spearheaded an advertising campaign on digital and outdoor, bringing together the sophistication of automatic movements and Fastrack’s iconic fashion style.
A must-have for any watch enthusiast, the Fastrack Automatics range embodies all things classic with a twist of contemporary design to level up all your looks. With its skeletal design and unique plating colours, this collection reflects the fusion of superior functionality and Fastrack’s fashion-forward aesthetic.
Powered by a high-quality proprietary Titan automatic movement, these watches are self-winding, keeping perfect time as you navigate through your daily adventures. Beyond their functionality, Fastrack Automatics watches make a Classick style statement ensuring that wearers stand out from the crowd.
Fastrack marketing head Ajay Maurya said, “Team Buffalo Soldiers captured the essence of how we wanted to launch Fastrack’s new automatic watch collection! Across lifestyle and product photography, their creative team ensured that these stylish and high-performing watches for the fashion-savvy young consumers look truly bold and contemporary.”
“We are thrilled to collaborate with Fastrack on the launch of the Fastrack Automatics watch collection in India,” said Buffalo Soldiers lead creative officer Rohit Prakash. “Our agency prides itself on pushing creative boundaries and challenging advertising norms. Together with Fastrack, we aim to captivate the hearts of fashion-forward consumers, introducing them to a range of accessories that seamlessly blend fashion and function.”
Through captivating storytelling and vibrant visuals that put fashion front and centre, the campaign was spearheaded by Prakash along with Head of Video & Production Saurabh Dubey, young photographer Prayash Padhi, and Nikita Rekapalli (Team Lead, Creative Production).
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
