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Fashion veteran Sumit Dhingra steps into Bestseller India’s top shoes
MUMBAI: Bestseller India has tapped Sumit Dhingra as its new country director, poaching the fashion veteran from footwear phenomenon Crocs where he most recently headed operations across India, southeast Asia, the Middle East, and Africa.
Dhingra brings over two decades of fashion and lifestyle industry expertise to the Danish clothing company, with a CV that reads like a who’s who of retail powerhouses. His appointment signals Bestseller’s determination to put its best foot forward in the burgeoning Indian market.
Before making waves at Crocs, Dhingra cut his teeth at several fashion heavyweights, including a near-decade stint at Arvind Fashions Ltd where he served as senior vice president and chief executive for Arrow, Izod and Aéropostale. He previously held leadership positions at United Colors of Benetton India and Aditya Birla Fashion and Retail.
Bestseller chief executive Anders Holch Povlsen highlighted India’s strategic importance to the company’s global ambitions and welcomed Sumit to the company.
Dhingra appears ready to hit the ground running, with plans to expand Bestseller’s market presence, jazz up the customer experience, and drive sustainable growth in what industry insiders describe as a “transformative phase” for the company’s Indian operations.
With brands like Jack & Jones, Vero Moda, and Only in its portfolio, Bestseller will be banking on Dhingra’s proven track record of brand building and retail expansion to stitch up a larger share of India’s fashion market. Fashion watchers will be keen to see if he can work the same magic that made Crocs’ distinctive footwear impossible to dodge on Indian streets.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
