Brands
Farhan and Shibani Akhtar join Nu Republic as brand ambassadors
Mumbai: Nu Republic, an Indian lifestyle technology brand renowned for its “wear-tech” – wireless audio, watches. earbuds and speakers proudly announce its association with the dynamic power couple, Farhan Akhtar and Shibani Akhtar.
In this ground-breaking collaboration, Farhan and Shibani will be the ambassadors of Nu Republic – a brand that shares their unwavering commitment towards disruption and innovation
“These tech products are worn by people & are born to be stylish & fashionable – not merely functional” This conviction is at the heart of the Nu Republic product development process & over the years the brand has garnered widespread acclaim for its funky products.
Farhan Akhtar, a versatile actor, director, and producer, and Shibani Akhtar, an accomplished model, singer, and television host, embody the ethos of Nu Republic & bring their expertise, and effortless style to this collaboration.
Nu Republic founder Ujjwal Sarin expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments.
At Nu Republic we are on a mission to challenge the mono-colour world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.
Farhan and Shibani are the OG trailblazers who have inspired us all. Farhan has consistently pushed boundaries and disrupted the Indian film industry with his exceptional talent and revolutionary approach to acting, singing and filmmaking. Shibani, on the other hand, has carved a niche for herself in the world of fashion, music, and entertainment, redefining norms and inspiring individuals through her talent.
Their disruptive mindset, creative brilliance, and their dedication to making a difference align perfectly with our brand’s mission”
The Nu Republic, through its fashion-first product design and development process, challenges the idea of electronic wear-tech as mere utilitarian gadgets. Through the fashion-first design philosophy, the brand has successfully redefined the playing field by making high-style attainable, and high-tech affordable.
Farhan and Shibani Akhtar, equally thrilled about the collaboration, shared their thoughts.
Farhan said, “I am delighted to be associated with Nu Republic, a brand that shares my passion for music and innovation. Nu Republic’s commitment to transforming wear tech into a medium of self-expression aligns perfectly with my thoughts. I look forward to collaborating with Nu Republic as it blends the boundaries of music, technology & fashion”
Shibani added, “Being a part of Nu Republic is truly exciting. We look forward to collaborating with Nu Republic and inspiring individuals to embrace technology as an extension of their individuality.”
As brand ambassadors Farhan and Shibani Akhtar will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
