MAM
Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting
Mumbai: Fan Anywhere, a start-up building the world’s first platform for celebrity NFTs, and NFTs & fan tokens of sports clubs, has assigned their digital & communications mandate to creative digital agency Beeing Social and boutique reputation consulting firm Mavcomm Consulting.
Beeing Social-Mavcomm Consulting team will deliver a whole host of solutions including communications strategy, planning, creatives, content, media relations and strategic social media outreach across mediums.
Co-founded by IIT Roorkee grads and experienced tech entrepreneurs Varun Chaudhary and Amit Kumar, Fan Anywhere aims to become one stop blockchain solution for a celebrity to engage the fan base and is in the process of raising investments and preparing to launch its Initial DEX Offering (IDO) in the near future.
Commenting on the association, Fan Anywhere co-founder and CEO Varun Chaudhary said, “We are building the world’s first platform for utility based celebrity NFTs,and NFTs & fan tokens of sports clubs, which will open gateways to Metaverses for celebrities. This is a rapidly emerging space which a lot of people beyond the immediate tech community are not very familiar with. Our emphasis will be on transitioning the celebrities as well as their fans towards the future of fan following and the Fan Anywhere way of ‘Reimagined Fandom.’ Beeing Social and Mavcomm Consulting showcased an in-depth understanding of the space and we are confident that they will position our messages accurately.”
Powered by Polygon, Fan Anywhere wants to revolutionise the culture of fandom with fan token offerings, exchange for fan tokens, NFT marketplace and rewards traversing the entire ecosystem, said the statement.
Beeing Social co-founder Abhishek Singh Rajpurohit said, “We are thrilled to be a part of FanAnywhere Project. Beeing Social and Mavcomm teams have delivered together on on multiple mandates and we are excited to partner again.”
Mavcomm Group co-founder and MD Anand Mahesh Talari said, “Fan Anywhere is in a very exciting space. In a country such as India where fans celebrate their passion with extreme love for celebrities even to the extent of building temples for some, we are confident that they are going to see great success. We are pleased to partner with them at this early phase and looking forward to communicate their messaging effectively. We enjoy great synergy with the Beeing Social team with our joint emphasis on delivering the best, we are looking forward to working together again on this powerful mandate.”
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
