MAM
‘Fame Gurukul’s’ Mandira & Manav on Red FM in exclusive tie-up with Sony
MUMBAI: Sony Entertainment Television has partnered with Red FM in a unique association wherein the listeners of the radio channel will get an opportunity to listen to Sony’s latest strip reality drama offering Fame Gurukul on radio.
As part of this exclusive tie-up, Fame Gurukul’s hosts Mandira Bedi and Manav Gohil will play radio jockeys on Red FM every Monday as part of the evening prime time show – Happy Hours. Starting 7:30 pm, for half an hour the duo will play songs for listeners and fill them in with tidbits on Fame Gurukul’s behind the scenes drama, interesting incidents and anecdotal sneak-peaks from the show.
Listeners can also participate in various opinion polls and contests, thus winning passes to the live gala shoots of Fame Gurukul. For the next half hour, listeners are offered a recap of the gala episode of Fame Gurukul telecast the previous Friday.
Red FM listeners through the radio channel’s request show called Mera Wala Gana, can also call in and ask for their favourite song to be sung by the Fame Gurukul’s “top student of the week”. Apart from this, a daily 15 minute recap capsule of Fame Gurukul airs every Tuesday-Thursday at 8:15 pm and on Fridays at 7:45 pm. Weekends will offer listeners interesting updates on the show and the voting information about the students in danger.
Says Red FM COO Abraham Thomas, “We are excited with the seamless integration between TV and Radio in this unique co-promotion for Fame Gurukul. This is also the first time ever that we have Mandira and Manav exclusively as RJs on our radio station.”
Speaking on the same, Sony VP marketing and communications Nina Jaipuria says, “This is a unique initiative wherein apart from television viewers, the show will also reach the many listeners of Red FM.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
