MAM
Fame Cinemas lines up contest around ‘Waqt’
MUMBAI: Shringar Cinemas’ multiplex Fame has taken movie marketing one step further by tying up with actor Akshay Kumar and director Vipul Shah for the soon to released movie Waqt.
Fame will offer patrons a bike ride with Kumar through the contest – ‘Waqt: Dad and I with Akshay.’
Besides the bike ride with Kumar, ‘Waqt: Dad & I with Akshay’ contest, starting 15 April will also offer patrons movie tickets, merchandise, outfits, autographed CDs and brochures of Waqt.
Shringar Cinemas Ltd chief marketing officer Arun Mehra said, “Promoting a movie today is nothing less than a brand. With Waqt, we have gone a step further by marketing the movie based on the movie’s theme – the relationship between the father and his son. This contest will also offer our patrons free tickets to watch the movie Waqt with their father or sons.”
In the past, Fame, through its various marketing initiatives for movies like Hum Tum, Dhoom, Veer Zaara , Kutch Meetha Ho Jaye, etc, have set the trend to innovative movie marketing.
Patrons can enter the ‘Waqt: Dad & I with Akshay’ contest by filling the contest forms available the Fame Adlabs and Fame Malad in Mumbai or through SMS on 3263 or by logging on to website www.famecinemas.com.
Brands
Pranav Kunkalienkar joins JioStar as associate director – corporate communications
Former Rajasthan Royals and Disney Star communications leader to steer JioStar’s brand narrative and media relations
MUMBAI: Pranav Kunkalienkar has been appointed as associate director – corporate communications at JioStar, strengthening the media company’s communications leadership as India’s entertainment and sports landscape continues to evolve.
In his new role, Kunkalienkar will lead corporate communications initiatives for JioStar, focusing on shaping the company’s brand narrative, managing media relations and driving strategic communications across its entertainment and sports ecosystem.
His appointment comes at a time when media companies are placing greater emphasis on strong storytelling and clear communication to engage audiences, partners and industry stakeholders in an increasingly competitive market.
Kunkalienkar joins JioStar after serving as manager – corporate communications and PR at Rajasthan Royals, where he led public relations and communication efforts for the IPL franchise.
Before that, he spent over three years at Disney Star as assistant manager – corporate communications for sports, supporting communications strategy around the broadcaster’s sports portfolio.
Earlier in his career, he worked at MSLGROUP as a senior account executive, handling communications mandates for multiple brands. He also held roles at Kooh Sports Private Limited as a marketing intern and at Rendezvous Sports World Pvt Ltd in marketing and business development.
Kunkalienkar began his professional journey as a business development consultant at Universal Hunt, where he worked on identifying and developing new business opportunities and partnerships.
With experience spanning sports, media and communications agencies, Kunkalienkar brings a well-rounded perspective to his new role as JioStar continues to strengthen its voice in India’s rapidly expanding entertainment and sports industry.
