MAM
Fairmont Jaipur appoints Crosshairs Communication as its PR agency
Mumbai: Crosshairs Communication has successfully added Fairmont Jaipur to its luxury clientele list. Crosshairs Communication said that as an agency, it has always been at the forefront of providing the best service to its clients and truly believing in its vision. With clients ranging across sectors, the agency is emerging as a strong player in the hospitality industry by onboarding Fairmont Jaipur.
The Fairmont Jaipur hosts 245 guest rooms, including seven imperial suites.
Crosshairs Communication said that it is aligning with the vision behind Fairmont Jaipur and will be bringing its A-game to the table. They will be managing all of their end-to-end media & influencer collaboration communications. The company will be responsible for curating the brand’s messaging across its Indian clientele.
Crosshairs Communication founder Stuti Jalan said, “With an industry experience of 15 years, we as an agency understand the requirements of the brands we cater to. I personally feel this is the perfect time for Fairmont Jaipur and Crosshairs Communication to align with each other. At Crosshairs, we strive to deliver beyond all expectations and anticipate the challenges that come in hand. Our zeal and enthusiasm to work and build relationships with brands are incomparable. We are eager to work with Fairmont and are focused on creating a strong PR plan to strengthen their reach and boost their image. I believe that, as an agency, Crosshairs will be able to understand and deliver the brand’s vision in all of our subsequent communication and campaigns.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
