Brands
Fabindia unveils vibrant Chikankari Spring 2026 collection
‘The Song of Spring’ reimagines heritage embroidery in bold colours across ethnic and western wear for all ages.
MUMBAI: Spring’s wardrobe just got a needle-sharp upgrade because when Chikankari meets modern flair, even the stitches start humming a catchy tune. Fabindia has launched its Spring 2026 campaign, ‘The Song of Spring’, headlined by a refreshed Chikankari collection that breathes new life into centuries-old Lucknowi embroidery. Spanning ethnic and western styles for men, women, and kids, the range blends time-honoured handcraft with contemporary cuts and a daring colour shift away from the usual soft pastels.
Expect a lively palette of plum, berry, and fuchsia dancing across cotton, crepe, and yarn-dyed fabrics. Silhouettes run the gamut, versatile co-ord sets, tailored vests, fluid resort dresses, elegant saris, and sharp modern pieces that fuse heritage finesse with today’s edge. The standout? A high-contrast monochrome series in black-and-white Chikankari, turning traditional delicacy into a bold, graphic statement that feels anything but delicate.
Menswear shines with long and short kurtas, shirts featuring intricate yoke embroidery, and subtle ombre effects. For kids, the lineup delivers all-over embroidered kurtas and checkered shirts in sun-washed yellows, tender pinks, and breezy blues playful yet polished.
A companion film spotlights the real heartbeat behind the collection: master artisans in Fabindia’s cluster communities, whose patience and precision turn rhythmic needlework into living cultural legacy. Every piece carries the Craftmark Tag, verifying genuine handcraftsmanship, and is now rolling out across the brand’s 350-plus stores nationwide.
A Fabindia spokesperson said, “Behind every thread is a heartbeat, behind every pattern, a lifetime of devotion… It is a tribute to the human element, the master craftspeople who transform a rhythmic needle-pull into a cultural legacy.”
Whether you’re chasing resort vibes or city-sharp ethnic looks, this spring’s offering proves Chikankari isn’t just surviving the modern wardrobe, it’s stealing the spotlight with fresh colour, crisp silhouettes, and a quiet nod to the hands that keep the tradition alive.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
