Brands
Fabindia unveils vibrant Chikankari Spring 2026 collection
‘The Song of Spring’ reimagines heritage embroidery in bold colours across ethnic and western wear for all ages.
MUMBAI: Spring’s wardrobe just got a needle-sharp upgrade because when Chikankari meets modern flair, even the stitches start humming a catchy tune. Fabindia has launched its Spring 2026 campaign, ‘The Song of Spring’, headlined by a refreshed Chikankari collection that breathes new life into centuries-old Lucknowi embroidery. Spanning ethnic and western styles for men, women, and kids, the range blends time-honoured handcraft with contemporary cuts and a daring colour shift away from the usual soft pastels.
Expect a lively palette of plum, berry, and fuchsia dancing across cotton, crepe, and yarn-dyed fabrics. Silhouettes run the gamut, versatile co-ord sets, tailored vests, fluid resort dresses, elegant saris, and sharp modern pieces that fuse heritage finesse with today’s edge. The standout? A high-contrast monochrome series in black-and-white Chikankari, turning traditional delicacy into a bold, graphic statement that feels anything but delicate.
Menswear shines with long and short kurtas, shirts featuring intricate yoke embroidery, and subtle ombre effects. For kids, the lineup delivers all-over embroidered kurtas and checkered shirts in sun-washed yellows, tender pinks, and breezy blues playful yet polished.
A companion film spotlights the real heartbeat behind the collection: master artisans in Fabindia’s cluster communities, whose patience and precision turn rhythmic needlework into living cultural legacy. Every piece carries the Craftmark Tag, verifying genuine handcraftsmanship, and is now rolling out across the brand’s 350-plus stores nationwide.
A Fabindia spokesperson said, “Behind every thread is a heartbeat, behind every pattern, a lifetime of devotion… It is a tribute to the human element, the master craftspeople who transform a rhythmic needle-pull into a cultural legacy.”
Whether you’re chasing resort vibes or city-sharp ethnic looks, this spring’s offering proves Chikankari isn’t just surviving the modern wardrobe, it’s stealing the spotlight with fresh colour, crisp silhouettes, and a quiet nod to the hands that keep the tradition alive.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
