Brands
Faber Castell’s ‘Change the Canvas’ gets 200% more responses than last year
MUMBAI: While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told Indiantelevision.com about the second successful season of its online ‘Change the Canvas’ activity.
“Our products will continue to grow because there has been a discovery for analogue writing. It is a counter-trend, which is becoming very important and popular within the younger audience. They are going back to activities like writing and drawing to balance their (digital-dominated) lives. Also, Faber Castell as a brand is all about creativity, thoughts, and passion. So, we already are positioned on the top to tackle the digital era,” Jose quipped
Jose shared that the online creative competition, which encouraged the people to ‘change’ their choice of canvas and instead pick any ordinary object, scene, place, or setting, and look at it from a different perspective, received an impressive response of 200 per cent more from the past year.
“We received more than 750-800 entries for the campaign digitally this year as compared to 400 entries, which are almost 200 per cent of what we received last year. Our digital presence for the campaign has multiplied exponentially with more than 10 million impressions as compared to 4 million last year,” said Jose.
Faber Castell is willing to double its business in India this year, and such response for the campaign indicates that they might be able to achieve the goal. The brand is also working on a multi-pronged strategy to further develop their business, mixing effective marketing and communication with product development.
Jose revealed that, for the Indian market, a lot of innovation is going on in the acrylic and watercolour segments, developing a range of options for hobby artists.
The marketing activities, like always, are focussed on the experiential side. Activities like ‘Art With Purpose’ will continue to connect with students across schools and universities. Apart from that a lot of digital activities are expected from the brand, which now has a strong community of mothers and artists online.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
