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Faber-Castell partners with Swiggy to make stationery available at doorstep
NEW DELHI: With a growing demand of art and other stationery supplies in the market due to the various challenges posed by the pandemic like self isolating, work from home and study from home Stationery giant Faber-Castell ties up with Swiggy Genie to make stationery available at doorstep for its consumers.
In the past few years, there is a noticeable growth of e-commerce in retail strategy. However, the recent four months have made us change the way we shop and consume. The consumer’s appetite for buy at click is growing market for online marketplaces and the intra-city delivery tools like Swiggy’s Genie are all one step ahead to keep up with the demand supply channel.
“The pandemic has made us realise the value of our nearby retailers and stores. While e-commerce is back and running but things haven’t resumed normally yet. If you are studying, working from home or you just want to paint for leisure but you realise you don’t have your necessary stationery supplies waiting for 3-5 business days doesn’t seem feasible to all. We’re glad that Swiggy’s Genie came to play at the right time to help us meet our demand and supply gap,” said Faber-Castell India MD Partho Chakrabarti.
“With the continued uncertainty of the future, Swiggy has been agile enough to provide multiple offerings to address the changing needs of the consumer. As we continue to stay indoors and find ways to share personal experiences with our loved ones, we have partnered with Faber-Castell to deliver stationery and art supplies to the consumers’ doorstep. This association will unlock a new dimension of convenience and safety for consumers during these exceptional times,” said Swiggy COO Vivek Sunder.
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Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.






