Ad Campaigns
Faber-Castell India announces annual offline campaign ‘Art With Purpose 2019’
MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.
According to Faber-Castell, various forms of art and creativity are not just a tool for education or hobby that children engage in. There is an additional aspect to art, which is expression- of opinions, thoughts, emotions and beliefs; art is a strong and traditional form of personal expression. And this idea is the heart of Art with Purpose, where Faber-Castell attempts to redefine art as a form of expression for children across ages.
Speaking at the campaign’s launch Marketing Director- Nisha Sara Jose said “We desire to make ‘Art with Purpose’ one of the most aspirational program which is recognized in educational sector as National Level Art contest that adds value to their overall curriculum and help build better individuals for tomorrow.”
This initiative by Faber-Castell India builds sustainable association between educators & students by focusing on the aspects that influence overall development of children through Art while also making sure the students experience the brand and the values it stands for.
The program will run in three phases: School Enrolment, School Level Evaluation, Regional level evaluation and finally, National Evaluation. 12 Winners get a chance to visit the Faber-Castell factory in Goa in January 2020.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
