MAM
FabAlley launches new digital Campaign #IMeanBusiness
MUMBAI: Homegrown western wear brand, FabAlley- that is by and for modern millennial multitasking women has launched a Fab new campaign to empower women in leadership. The digital campaign, #IMeanBusiness aims to move beyond soft talk and bring out the real picture of being a woman in position – what it takes to come out of one’s comfort zone, be responsible for that move, and owning the ups-and-downs of being in-charge.
In the campaign, FabAlley has partnered with four self-standing women from diverse fields to talk about their professional journeys and what it takes to build and own their narratives every single day. Having ventured into entrepreneurship alongside her vocal art, Tanya Nambiar, singer & voice-over artist talks about how women don’t have to restrict themselves to one profession and dream. Upasna Dash, founder of Jajabor Brand Consultancy, talks about how research and preparation are the only keys to unlocking success and acing work. For Garima Avtar, professional rally car racer, it is about identifying your truest passion and, for Megha Agarwal, Corporate Chef, Summerhouse Café and Auro Kitchen & Bar, knowing that you must get work done, no matter what the odds, is what spells leadership. The campaign is about real talk with women who walk the talk, inspiring audiences to believe in their own journeys and proclaim that they mean business.
Commenting on the campaign, FabAlley Co-Founders Tanvi Malik and Shivani Poddar share, “Being entrepreneurs who started from scratch, we know and believe that being a boss woman goes beyond honeyed “women-can-run-the-show” conversations. It is not just making that one move, it is about owning that move and the journey that follows, keeping yourself on top of the game while battling bad days. This campaign is an attempt to bring some realness to the idea of being a woman with power, and through our conversation with these feisty boss ladies, we endeavour to inspire other women to take on their dreams.”
The campaign also launches the brand’s power-dressing line that aims to empower women with its functional and fashionable styles. Dismissing the strict, corporate connotations, FabAlley’s power suiting line this year leads the way for versatility with stylish separates that can be worn in an endless amount of ways. Think belted blazers that add form to a boxy look, 80’s inspired flared trousers and culottes to work from boardroom to bar, and tuxedo dresses that are fierce yet feminine. The capsule collection is priced between Rs.1,500-Rs.3,400.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
