MAM
Faasos launches an all-new range of Shawarma
Mumbai: The flagship wrap brand by Rebel Foods, the internet restaurant, Faasos, steps up its game with the launch of an all-new Sharama range. Already making waves across 335 locations in over 75 cities, Faasos’ Shawarma is pegged to be more than a dish but an emotion-binding food enthusiast nationwide. This launch establishes Faasos as the biggest Shawarma player in the country, introducing a line of eight extraordinary Shawarma variants, each promising a seared, smoked, and sizzling experience. These new variants include Classic Peppy Chicken, Special Smoky Chicken, Sizzled Falafel, Paneer Tikka to name a few.
Some of the new variants include:
Classic Peppy Chicken Shawarma- Wrap your taste buds around warm kuboos or rumali roti with spiced chicken, creamy hummus, garlic mayo, pickled veggies, and french fries. You don’t need a genie to satisfy this food craving!
Special Smoky Chicken Shawarma- Brace yourself for a Mediterranean treat inside warm kuboos or rumali roti, loaded with juicy, marinated grilled chicken, velvety hummus, garlic mayo and french fries!
Sizzled Falafel Shawarma- Experience Turkish magic wrapped in warm kuboos, with loaded toppings of crispy fried falafels, garlic mayo, creamy hummus, french fries and pickled veggies inside.
Paneer Tikka Shawarma- Your Lebanese cravings have met their match! Bite into paneer shawarma wrapped in warm kuboos, loaded inside with marinated paneer tikka, garlic mayo, hummus, french fries, pickled veggies and cabbage!
Building on this excitement, Faasos has amplified this launch with a Shawarma Fest, between the 11th and 17th of December. This week-long celebration is not just about showcasing the new Shawarma range but is also a customer’s delight raining a multitude of exciting offers every day.
Rebel Foods Vice President of Marketing Pragati Dalal said, “At Faasos, we take pride in our commitment to innovation and exceeding expectations. We understand that indulging in the same meals over and over can be boring. The vast variety of flavours and options that come with Faasos wraps is the perfect solution to this problem. With this new range of Shawarmas, especially with the New Year celebrations approaching, we are elevating this festive spirit with more delightful food options to choose from. This launch also marks another milestone in the brand’s journey to reach new customers with unparalleled culinary experiences, making every meal memorable.”
Known for its quirky campaigns, Faasos will continue to engage with customers with multiple activities during the Shawarma Fest. In major cities, vox pop creators in collaboration with Faasos, will adorn as Arab sheikhs, taking to the streets, and transforming everyday locations into hubs of excitement and engagement. The idea behind the approach is to blend entertainment with education, making every interaction with the public an opportunity to share the joy and some delicious Shawarma.
Customers can order the new Shawarmas from the Faasos app, EatSure app and web, and other food aggregators.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
