MAM
Faasos launches an all-new range of Shawarma
Mumbai: The flagship wrap brand by Rebel Foods, the internet restaurant, Faasos, steps up its game with the launch of an all-new Sharama range. Already making waves across 335 locations in over 75 cities, Faasos’ Shawarma is pegged to be more than a dish but an emotion-binding food enthusiast nationwide. This launch establishes Faasos as the biggest Shawarma player in the country, introducing a line of eight extraordinary Shawarma variants, each promising a seared, smoked, and sizzling experience. These new variants include Classic Peppy Chicken, Special Smoky Chicken, Sizzled Falafel, Paneer Tikka to name a few.
Some of the new variants include:
Classic Peppy Chicken Shawarma- Wrap your taste buds around warm kuboos or rumali roti with spiced chicken, creamy hummus, garlic mayo, pickled veggies, and french fries. You don’t need a genie to satisfy this food craving!
Special Smoky Chicken Shawarma- Brace yourself for a Mediterranean treat inside warm kuboos or rumali roti, loaded with juicy, marinated grilled chicken, velvety hummus, garlic mayo and french fries!
Sizzled Falafel Shawarma- Experience Turkish magic wrapped in warm kuboos, with loaded toppings of crispy fried falafels, garlic mayo, creamy hummus, french fries and pickled veggies inside.
Paneer Tikka Shawarma- Your Lebanese cravings have met their match! Bite into paneer shawarma wrapped in warm kuboos, loaded inside with marinated paneer tikka, garlic mayo, hummus, french fries, pickled veggies and cabbage!
Building on this excitement, Faasos has amplified this launch with a Shawarma Fest, between the 11th and 17th of December. This week-long celebration is not just about showcasing the new Shawarma range but is also a customer’s delight raining a multitude of exciting offers every day.
Rebel Foods Vice President of Marketing Pragati Dalal said, “At Faasos, we take pride in our commitment to innovation and exceeding expectations. We understand that indulging in the same meals over and over can be boring. The vast variety of flavours and options that come with Faasos wraps is the perfect solution to this problem. With this new range of Shawarmas, especially with the New Year celebrations approaching, we are elevating this festive spirit with more delightful food options to choose from. This launch also marks another milestone in the brand’s journey to reach new customers with unparalleled culinary experiences, making every meal memorable.”
Known for its quirky campaigns, Faasos will continue to engage with customers with multiple activities during the Shawarma Fest. In major cities, vox pop creators in collaboration with Faasos, will adorn as Arab sheikhs, taking to the streets, and transforming everyday locations into hubs of excitement and engagement. The idea behind the approach is to blend entertainment with education, making every interaction with the public an opportunity to share the joy and some delicious Shawarma.
Customers can order the new Shawarmas from the Faasos app, EatSure app and web, and other food aggregators.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
