Brands
F1 and Mattel shuffle deck for new UNO Elite launch
MUMBAI: Talk about a fast start. Formula 1 and Mattel have decided it is time to play their cards right, unveiling a special racing themed edition of UNO Elite that puts the grid straight into fans’ hands.
The new UNO Elite Formula 1 edition brings the sport’s high speed glamour to the world’s most recognisable card game, offering collectors and casual players a fresh way to engage with their favourite drivers, teams and iconic circuits. Fans can pick up a Core Edition Starter Pack or expand their garage with a Booster Set covering all 10 teams.
The first wave features more than 100 Formula 1 inspired Elite Action cards in multiple colours and special foil versions. Across the full collection, more than 1,000 unique cards will be available to chase.
The 2025 Core Edition Starter Pack includes 112 cards that play like classic UNO, two exclusive promo cards and four booster packs of 10 Elite Action cards each. These packs spotlight drivers, cars, team principals, reserve drivers, circuits and helmets from across the paddock.
For those eager to build out their deck, the Core Edition Booster Set adds three extra booster packs of 10 Elite Action cards, offering another chance to pull favourite stars and machines.
Formula 1 chief commercial officer Emily Prazer, said the partnership captures the spirit of the sport. She noted UNO’s universal appeal and called the collaboration an exciting new way for fans to experience the drama and competitiveness of F1.
Mattel’s vice president and global head of games Katie Buford, said the crossover brings together two passionate global fanbases and welcomes new audiences into both worlds.
This marks the second collaboration between Formula 1 and Mattel after the successful Hot Wheels range. The UNO Elite Formula 1 2025 Core Edition Starter Pack and Booster Set are now available for pre-order on Amazon, with deliveries expected by mid December 2025. Wider retail availability will begin in 2026.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
