Brands
F1 and Mattel shuffle deck for new UNO Elite launch
MUMBAI: Talk about a fast start. Formula 1 and Mattel have decided it is time to play their cards right, unveiling a special racing themed edition of UNO Elite that puts the grid straight into fans’ hands.
The new UNO Elite Formula 1 edition brings the sport’s high speed glamour to the world’s most recognisable card game, offering collectors and casual players a fresh way to engage with their favourite drivers, teams and iconic circuits. Fans can pick up a Core Edition Starter Pack or expand their garage with a Booster Set covering all 10 teams.
The first wave features more than 100 Formula 1 inspired Elite Action cards in multiple colours and special foil versions. Across the full collection, more than 1,000 unique cards will be available to chase.
The 2025 Core Edition Starter Pack includes 112 cards that play like classic UNO, two exclusive promo cards and four booster packs of 10 Elite Action cards each. These packs spotlight drivers, cars, team principals, reserve drivers, circuits and helmets from across the paddock.
For those eager to build out their deck, the Core Edition Booster Set adds three extra booster packs of 10 Elite Action cards, offering another chance to pull favourite stars and machines.
Formula 1 chief commercial officer Emily Prazer, said the partnership captures the spirit of the sport. She noted UNO’s universal appeal and called the collaboration an exciting new way for fans to experience the drama and competitiveness of F1.
Mattel’s vice president and global head of games Katie Buford, said the crossover brings together two passionate global fanbases and welcomes new audiences into both worlds.
This marks the second collaboration between Formula 1 and Mattel after the successful Hot Wheels range. The UNO Elite Formula 1 2025 Core Edition Starter Pack and Booster Set are now available for pre-order on Amazon, with deliveries expected by mid December 2025. Wider retail availability will begin in 2026.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
