Brands
F1 and Mattel shuffle deck for new UNO Elite launch
MUMBAI: Talk about a fast start. Formula 1 and Mattel have decided it is time to play their cards right, unveiling a special racing themed edition of UNO Elite that puts the grid straight into fans’ hands.
The new UNO Elite Formula 1 edition brings the sport’s high speed glamour to the world’s most recognisable card game, offering collectors and casual players a fresh way to engage with their favourite drivers, teams and iconic circuits. Fans can pick up a Core Edition Starter Pack or expand their garage with a Booster Set covering all 10 teams.
The first wave features more than 100 Formula 1 inspired Elite Action cards in multiple colours and special foil versions. Across the full collection, more than 1,000 unique cards will be available to chase.
The 2025 Core Edition Starter Pack includes 112 cards that play like classic UNO, two exclusive promo cards and four booster packs of 10 Elite Action cards each. These packs spotlight drivers, cars, team principals, reserve drivers, circuits and helmets from across the paddock.
For those eager to build out their deck, the Core Edition Booster Set adds three extra booster packs of 10 Elite Action cards, offering another chance to pull favourite stars and machines.
Formula 1 chief commercial officer Emily Prazer, said the partnership captures the spirit of the sport. She noted UNO’s universal appeal and called the collaboration an exciting new way for fans to experience the drama and competitiveness of F1.
Mattel’s vice president and global head of games Katie Buford, said the crossover brings together two passionate global fanbases and welcomes new audiences into both worlds.
This marks the second collaboration between Formula 1 and Mattel after the successful Hot Wheels range. The UNO Elite Formula 1 2025 Core Edition Starter Pack and Booster Set are now available for pre-order on Amazon, with deliveries expected by mid December 2025. Wider retail availability will begin in 2026.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
