Ad Campaigns
EyeQ’s Independence Day new campaign self-reliance & better eye care focus
Mumbai: EyeQ has launched the #VisionFreedom digital campaign, on the occasion of Independence Day, with an objective to empower individuals with the knowledge of self-reliant eye care practices and promote healthy vision. This initiative is aligned with EyeQ’s belief that good vision is a right, not a luxury, and that proactive eye care is crucial for maintaining optimal eye health. The campaign is launched across the brand’s social media handles unravelling facts and tips associated with eye care. The brand recently launched LASIK treatment as another step towards achieving healthier vision for people.
As part of the campaign, EyeQ is offering an exclusive Rs 7500 discount on LASIK services, emphasising its commitment to enhancing awareness and accessibility to superior eye care. The campaign seeks to address the lack of awareness about regular eye checkups and proper eye care, which can lead to preventable vision impairments.
EyeQ chief medical director Dr Ajay Sharma highlighted that “the #VisionFreedom campaign perfectly aligns with the spirit of Independence Day, as it encourages individuals to break free from ignorance about eye care and embrace a healthier future. Through this campaign, EyeQ aims to bridge the knowledge gap by providing valuable insights and resources that empower people to make informed decisions about their eye health.”
With a network of 29 Super-Speciality Eye Hospitals across Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, as well as three additional hospitals in Nigeria, and Africa, EyeQ is dedicated to providing high-quality and affordable eye care. As a leader in the field, EyeQ envisions a world where everyone has access to exceptional eye care.
In connection with the #VisionFreedom campaign, EyeQ’s range of services includes advanced procedures like LASIK surgery. LASIK (Laser-Assisted In Situ Keratomileusis) is a popular refractive surgery that can correct vision problems like nearsightedness, farsightedness, and astigmatism. By offering LASIK surgery and other specialized treatments, EyeQ reaffirms its commitment to providing comprehensive eye care services to empower individuals in their journey towards clearer and healthier vision.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
