MAM
Extramarks spotlights its holistic learning solutions in latest campaign
Mumbai: Ed-tech company Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform.
The campaign highlights Extramarks expertise in combining the best of ‘in-school’ and ‘at-home’ digital learning ecosystem helping students’ #FlyTheExtraMile. It also highlights the end-to-end learning offerings such as Live doubt solving sessions, unlimited practice tests, performance analysis, and much more with the help of a dynamic jingle and visuals, said the company in a statement.
“The near-immediate shift to online education post the Covid-19 outbreak accelerated convergence of school and home learning, emphasising the need to make education holistic, interactive and personalised,” said Extramarks Education VP of marketing Vineeta Singh. “latest TVC embodies this image of Extramarks as a one-stop learning solutions provider that complements in-school learning from the comfort of home. We are excited to mark our new beginnings as we strengthen our message of well-rounded, all-inclusive learning, School se Ghar Tak.”
Rolled out on the heels of the brand’s recent rebranding and re-introduction of ‘Extramarks – The Learning App,’ the campaign reinforces the brand’s leadership position in the ed-tech segment and highlights its robust set of product offerings for all classes, multiple boards, and all subjects including K12, JEE, and NEET. The brand has merged all its applications in the K-12, JEE, NEET segments into a single Extramarks – The Learning App.
“We are thrilled to win the media mandate for Extramarks and work on the launch campaign. We are confident that our integrated media approach centered in consumer journey backed by data and insights will drive growth in this extremely competitive and fierce category,” stated Wavemaker India chief client officer North and East office head Mansi Datta. “The campaign reaches out at an all-India level to both parents and school children talking about holistic learning solutions not just in schools but children having access to it at home as well.”
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
