MAM
Exit stage left Avinash Kaul set to sign off from Network18
MUMBAI: When the credits roll, even the most seasoned showrunners know when it’s time to change the channel. Avinash Kaul, chief executive officer of Network18 (broadcast) and managing director of A+E networks, has resigned and is expected to move on from the Network18 group, sources said.
Kaul’s departure brings the curtain down on nearly 12 years with Network18 and a media career spanning over 26 years. Known for his strategic acumen and steady leadership, Kaul’s remit within the group was significantly expanded in August last year. At the time, he was entrusted with driving direct revenue growth across television, digital and print, while also continuing to strengthen ratings performance and overseeing key operating verticals across broadcast and print businesses.
During his tenure, Kaul reported to Rahul Joshi and played a central role in shaping Network18’s broadcast strategy through a period marked by intense competition and rapid shifts in audience behaviour.
Before joining Network18, Kaul served as chief executive officer of the television division at Bennett Coleman and Company Limited. Earlier chapters of his career saw him in senior leadership roles at Sahara One and NDTV, building a reputation as a calm operator with a sharp commercial instinct.
Widely respected across the media and broadcasting industry, Kaul has previously been recognised as CEO of the Year at the ENBA Awards, a reflection of his influence and standing within the sector.
While his next move is yet to be formally announced, Kaul’s exit marks the end of a significant chapter for Network18 and signals that one of Indian broadcasting’s most familiar executives is preparing for his next act.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
