Ad Campaigns
Excellent Publicity partners with Danube Properties
Mumbai: Excellent Publicity, one of India’s leading advertising agencies, has partnered with Danube Properties, a leading real estate developer in the Middle East, for a ground-breaking brand campaign launch in India. This collaboration marks a momentous occasion for Excellent Publicity as it embarks on an exciting journey with Danube Properties, extending its expertise to establish and promote the Danube Properties brand across the subcontinent.
The brand campaign has been launched nationwide through the vast Indian railway network, targeting an impressive array of train routes across India under the brand name “AL Danube.” The campaign showcased Danube Properties’ latest project – Oceanz, a luxurious 360 degree panoramic views tower with interiors and furnishings from Tonino Lamborghini Casa. The branding can be seen across 12 trains, including Vande Bharat, Tejas Express, and Shatabdi Express, with an extensive focus on enhancing brand visibility and recognition. The branding efforts have been extended to several key elements, with the incorporation of AL Danube branding on headrest covers and meal trays of the trains.
Danube Properties has entered into a strategic collaboration with Excellent Publicity, capitalising on the surging demand among Indian homebuyers for investments in Dubai. Notably, Indian investors have accounted for a substantial 20 percent of all property transactions in Dubai during the first quarter of 2023. Danube Properties is known for their revolutionary 1% payment plan that has helped build many dream homes worldwide. In July of this year, Danube Properties unveiled its latest campaign, featuring prominent Bollywood actors Sanjay Dutt and Arshad Warsi. The campaign, titled “Dubai mei ghar bole to Danube ka ghar,” offers an insight into the world of Danube Properties for Indian investors to explore and invest in properties in Dubai.
Excellent Publicity key account manager Karan Limje said, “It is an absolute honour to be associated with Danube for this landmark brand campaign. Our collaboration signifies a significant milestone in our journey to provide exceptional branding solutions for international brands in India’’. Further adding to this, Excellent Publicity’s Territory Director, Krutika Sharma said ‘’We are committed to driving brand excellence for Danube Properties, and we are confident that our innovative train branding campaign will captivate and engage audiences across the country. This collaboration is a testament to the trust and confidence that Danube places in Excellent Publicity’s capabilities and commitment to deliver exceptional branding solutions.”
Danube Group founder & chairman Rizwan Sajan said, “In the diverse and dynamic market that is India, unique marketing techniques are not merely an option; they are an imperative. Every year, we see a lot of influx from Indian investors and increasing our reach among the Indian audience remains crucial for our growth. We recognize the huge potential in this market, and to effectively capitalise on it, we have partnered with Excellent Publicity to deliver a compelling campaign that showcases Danube Properties as the premier choice for Indian investors looking to make Dubai their home away from home.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
