MAM
Excellent Publicity makes waves with international expansion
Mumbai: Excellent Publicity, one of the independent advertising agencies, embarked on its ambitious international expansion earlier this year. With a steadfast focus on growth and innovation, Excellent Publicity has set its sights on the Middle East and North Africa (MENA) region, with Dubai as its primary launchpad. This strategic decision is underpinned by the region’s economic stability, diverse emerging industries, and remarkable economic growth prospects, making it an ideal destination for the agency’s global expansion.
Before embarking on this exciting journey, Excellent Publicity conducted comprehensive market research and analysis to ensure its success in the MENA region. MENA’s geographical location serves as a bridge between Europe, Asia, and Africa, making it a pivotal hub for businesses seeking global reach. The MENA region is witnessing a dynamic shift from traditional sectors to technology, tourism, and entertainment. Excellent Publicity sees this transition as an opportunity to provide its advertising expertise to scale businesses. Besides, countries in the MENA region are experiencing robust economic growth, leading to increased consumer spending. After establishing a strong foothold in the MENA region, Excellent Publicity further intends to build its presence in Canada and the United Kingdom.
Currently, Excellent Publicity is operating in Dubai for its international operations. It has also started a new corporate office in Indore, India, in addition to its existing presence in Ahmedabad, Mumbai, Delhi, and Pune, with Ahmedabad being the headquarters. In terms of increasing its footprint, Excellent Publicity is eyeing expansion in metro cities and non-metro regions, with plans to establish its presence in Bengaluru, Hyderabad, Chennai, Vishakapatnam, Kochi, Vadodara, and Surat. The advertising agency has experienced a 2.36X growth from 2020-21 to 2021-22 and achieved a 1.8X increase in revenue from 2021-22 to 2022-23, reaching almost 100 crore Rs.
In the last decade, Excellent Publicity has witnessed remarkable growth, serving over 3,000 clients, including 100 listed on BSE and NSE, and a handful of Fortune 500 clients. Globally, the agency boasts 20-25 clients across various industries.
Excellent Publicity co-founder & director Vaishal Dalal said,” The growth trajectory we have witnessed in the last two years is exceptional. Going forward, Excellent Publicity is poised to lead the advertising industry into a new era of international expansion, revenue growth, and unparalleled service excellence. Our entry into the international market, beginning with the MENA region, further strengthens our position in the advertising industry. The agency’s commitment to innovation, strategic planning, and market leadership positions it for continued success in India and beyond.”
Excellent Publicity has projected an exciting growth trajectory over the next six years, with plans to launch an IPO by 2029. Its comprehensive range of offline and online marketing services remains unrivalled in the market.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
