MAM
Evocus hosts nutrition week with celebrity nutritionist tips
Mumbai: Pooja Makhija and Yasmin Karachiwala highlight the unmatched benefits of Evocus for health and wellness. As Nutrition Week kicks off from 1st Sept to 7th Sept, the focus on making health-conscious choices has never been more crucial. As Evocus claims leading the way in premium hydration is Evocus Black Alkaline Water, was endorsed by top celebrity nutritionists Pooja Makhija and Yasmin Karachiwala. This innovative hydration solution is setting new standards in the wellness community with its exceptional health benefits and superior mineral content.
Pooja Makhija, a renowned celebrity nutritionist, emphasizes the critical role of hydration in boosting immunity and overall well-being. She states, “As we celebrate Nutrition Week, it’s vital to focus on staying healthy and hydrated. Evocus, India’s first black alkaline water, contains essential minerals derived from the core of the Earth. These minerals are highly potent, helping to detoxify, reduce acidity, and ensure longer-lasting hydration, which is essential for maintaining our health in today’s environment.”
Yasmin Karachiwala, a leading fitness expert, praises Evocus for its detoxifying properties. With its rich mineral content and high alkalinity, Evocus continually flushes out toxins from our bodies, providing effective detoxification. After 30 days of using it, I’ve noticed a significant difference in how I feel,” she shares.
As we focus on nutrition this week, Evocus Black Alkaline Water emerges as the go-to choice for those who prioritize their health. Its unique formula, enriched with essential minerals and high alkalinity, supports detoxification, pH balance, and overall wellness, making it a standout in the realm of premium hydration.
Evocus is black alkaline water infused with essential minerals as compared to regular RO water which is demineralised. Evocus mineral water features 8+ Alkaline pH and electrolytes. An appetizing beverage that is not just water but more than water. Evocus black mineral water is a go-to drink in your wellness journey.
Evocus Black Alkaline Water is proud to be a ZERO contributor to your Glucose, Calories and Carbs. Water in its the pure element of nature.
1 100 per cent Natural
2 Boosts Metabolism
3 Good for Gut
4 Caffeine Free
5 100 per cent Recyclable PET Bottle
6 Smooth, Clean, and Earthy taste
The essential minerals sourced from the earth’s crust from a rare deposit in Texas, USA, used in our water are naturally black. When infused in water, the water turns naturally black & naturally alkaline.
Evocus provides faster and more sustained hydration that keeps you going for a longer duration in your fitness journey. Replenishes and recharges lost electrolytes & minerals and helps you experience enhanced endurance while running, or any physical activity. Can’t believe it? Try one day running with Evocus and one without Evocus and see the difference.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
