Brands
Everyuth Naturals becomes Gujarat Giants’ skincare partner
MUMBAI: Everyuth Naturals is stepping onto the cricket field, swapping stadium lights for skincare shine. The Zydus Wellness brand has announced a new partnership with the Adani Sportsline-owned Gujarat Giants as the team’s official skincare partner for the upcoming Women’s T20 League season in 2026.
As part of the association, Everyuth’s logo will feature prominently on the lead arm of the Gujarat Giants jersey, ensuring the brand stays in the spotlight with every delivery, drive and celebration.
At its heart, the partnership brings together two forces that speak to women with confidence. Everyuth has long championed everyday self-care and natural beauty, while Gujarat Giants continue to carve out a strong identity in women’s cricket, both on and off the pitch. The collaboration leans into shared values of individuality, self-belief and holistic wellbeing.
For Everyuth, the tie-up is a natural extension of its philosophy, ‘Pure skin, happy har din’, and its focus on helping women feel comfortable and confident in their own skin, every day. For Gujarat Giants, it adds another like-minded brand to a growing roster of partners supporting the rise of women’s sport in India.
Commenting on the association, Zydus Wellness CEO Tarun Arora, said women’s cricket has grown into a powerful cultural platform that inspires ambition and confidence across generations. He noted that the partnership allows Everyuth to connect with a new generation of fearless, self-assured women, while aligning with a franchise that mirrors the brand’s values of authenticity and aspiration.
Adani Sportsline chief business officer Sanjay Adesara, welcomed Everyuth to the Gujarat Giants family, calling the league a platform that goes well beyond sport. He highlighted the brand’s strong connection with women and said the partnership would help create meaningful stories that celebrate confidence and individuality, both on and off the field.
Beyond the jerseys, the collaboration will focus on engaging content, fan-first initiatives and storytelling that reflects the evolving role of women athletes as icons of inspiration and self-expression.
Everyuth Naturals offers a wide range of skincare products made with natural ingredients, spanning scrubs, masks, cleansers and creams, including specialised ranges such as tan removal and anti-pollution. With this partnership, the brand is set to make its mark where passion, performance and personal care come together.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
