MAM
Everest Brand Solutions wins Augere’s BWA account
MUMBAI: Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services, being launched under the brand ‘Zoosh’ in India, following a multi agency pitch.
Everest will undertake an in-depth survey about the company’s services and will roll out its first 360 degree marketing campaign to launch Ziish within the next quarter.
Augere Wireless Broadband India CEO Mayur Tanna said, “Augere wants to develop Zoosh as a brand which the youth in India associate with as an enabler to fulfil their aspirations. The current broadband market in India is an extremely cluttered space with innumerable product offerings that often leaves the consumer confused. We at Augere are very passionate about Zoosh and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has demonstrated this passion and has created a strategy aligned with our vision.”
Everest Brand Solutions president Dhunji S Wadia added, “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. This win marks a good beginning to the year 2012 for Everest.”
Everest Brand Solutions COO Naveen Saraswat said, “Working on the pitch was very challenging and interesting. The entire team is very excited about working on the launch of Zoosh. We look forward to building it into a strong brand in India.”
Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year. The company claims it will be one of the first to launch 4G (TD-LTE) wireless broadband services in India and globally.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
