MAM
Everest bags Pantaloons strategic and creative duties
Mumbai: Everest has won the strategic and creative duties for Pantaloons.
This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group. There was no formal pitch process involved.
Talking about the brand, Everest president Dhunji Wadia said, “We are happy to increase our presence with the Aditya Birla Group. There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”
Adding Everest NCD Rahul Jauhari said, “It’s always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons. We look forward to creating some visible magic with them.”
With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.
Commenting on the appointment, Pantaloons Fashion Retail CEO Shital Mehta said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”
Pantaloons Fashion Retail head (marketing & loyalty) Gaurav Chakravarty added, “We believe Everest will work with us as partners in building our brand equity. We welcome them on board and look forward to working on some great campaigns together.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
