MAM
Eupheus Learning appoints Kapil Chanana as Chief Growth Officer
New Delhi: Eupheus Learning on Monday appointed Kapil Chanana as the chief growth officer for the company.
Chanana previously served as director marketing activations, Coca-Cola India and South-West Asia from 2011 to 2021. He has more than 25 years of experience in the FMCG, Education, and Advertising sectors.
Eupheus Learning co-founder and managing director Sarvesh Shrivastava said, “We are thrilled to have Kapil lead our growth mandate. He is a unique blend of marketing and operational excellence with an exceptional record of innovation and growth. Kapil’s extensive experience in consumer marketing, education marketing, and advertising in the past and his impressive track record and passion for customers make him the ideal choice to lead the explosive growth mandate.”
On his new role, Chanana said, “I’m excited to be a part of Team Eupheus at a time when the fundamentals of marketing are experiencing a great transformation – from interruption to engagement model. And while every brand narrative is unique, the consumers or customers need to be engaged well for the narrative to be well received. Which leads to sustainable and profitable business growth.”
Weighing in on the effects of the ongoing pandemic on children’s learning, he further said, “The pandemic induced tussle between on-line and off-line learning is an incomplete story. What is important is a bridge between at-school and at-home learning. A child needs to be engaged differently to imbibe holistic education, skills, and values which we hope for our future generations. And I look forward to leveraging this moment to deliver even more value to our stakeholders.”
Set in 2017, Eupheus Learning is an education technology firm in the K-12 space, intending to bring 21st-century learning solutions from all across the globe.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
