MAM
Eupheus Learning appoints Kapil Chanana as Chief Growth Officer
New Delhi: Eupheus Learning on Monday appointed Kapil Chanana as the chief growth officer for the company.
Chanana previously served as director marketing activations, Coca-Cola India and South-West Asia from 2011 to 2021. He has more than 25 years of experience in the FMCG, Education, and Advertising sectors.
Eupheus Learning co-founder and managing director Sarvesh Shrivastava said, “We are thrilled to have Kapil lead our growth mandate. He is a unique blend of marketing and operational excellence with an exceptional record of innovation and growth. Kapil’s extensive experience in consumer marketing, education marketing, and advertising in the past and his impressive track record and passion for customers make him the ideal choice to lead the explosive growth mandate.”
On his new role, Chanana said, “I’m excited to be a part of Team Eupheus at a time when the fundamentals of marketing are experiencing a great transformation – from interruption to engagement model. And while every brand narrative is unique, the consumers or customers need to be engaged well for the narrative to be well received. Which leads to sustainable and profitable business growth.”
Weighing in on the effects of the ongoing pandemic on children’s learning, he further said, “The pandemic induced tussle between on-line and off-line learning is an incomplete story. What is important is a bridge between at-school and at-home learning. A child needs to be engaged differently to imbibe holistic education, skills, and values which we hope for our future generations. And I look forward to leveraging this moment to deliver even more value to our stakeholders.”
Set in 2017, Eupheus Learning is an education technology firm in the K-12 space, intending to bring 21st-century learning solutions from all across the globe.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
