Brands
Eume names Ishaan Khatter as first brand ambassador
MUMBAI: Eume, the homegrown premium travel and lifestyle brand, has announced actor Ishaan Khatter as its first-ever brand ambassador, marking a major milestone in the brand’s journey. The partnership underscores Eume’s ethos of combining style, comfort and contemporary design.
The collaboration celebrates movement as more than just physical; it is personal, expressive and intentional. Ishaan’s dynamic energy, thoughtful individuality and creative identity align seamlessly with Eume’s philosophy of legacy, craftsmanship and modern sensibilities.
Eume founder Naina Parekh said, “Eume is more than travel accessories, it represents a lifestyle in motion. Ishaan embodies this idea perfectly. He is energetic yet grounded, stylish yet effortless. This partnership opens an exciting new chapter for the brand.”
The campaign showcases Eume’s full product range, highlighting how its collections adapt to everyday life, from work and travel to leisure, blending comfort, durability and understated individuality. Rather than focusing on a single product, Ishaan represents the spirit of the brand: versatile, expressive and purposeful.
Ishaan Khatter commented, “Eume speaks to me: smart, conscious and effortlessly stylish. Their products suit people who are constantly on the move without compromising on comfort or individuality.” He has actively contributed to the campaign’s creative direction, from styling moodboards to narrative shaping, ensuring the storytelling feels authentic and personal.
Visually, the campaign embraces a Tech x Design mood, featuring clean architecture, sharp silhouettes and modern lighting. Ishaan is captured in motion, exploring space, energy and presence, creating a cinematic and contemporary aesthetic. Through the MakingMoves campaign, Eume positions itself not just as a travel brand but as a lifestyle movement driven by innovation, intention and craftsmanship.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
