Brands
Eume names Ishaan Khatter as first brand ambassador
MUMBAI: Eume, the homegrown premium travel and lifestyle brand, has announced actor Ishaan Khatter as its first-ever brand ambassador, marking a major milestone in the brand’s journey. The partnership underscores Eume’s ethos of combining style, comfort and contemporary design.
The collaboration celebrates movement as more than just physical; it is personal, expressive and intentional. Ishaan’s dynamic energy, thoughtful individuality and creative identity align seamlessly with Eume’s philosophy of legacy, craftsmanship and modern sensibilities.
Eume founder Naina Parekh said, “Eume is more than travel accessories, it represents a lifestyle in motion. Ishaan embodies this idea perfectly. He is energetic yet grounded, stylish yet effortless. This partnership opens an exciting new chapter for the brand.”
The campaign showcases Eume’s full product range, highlighting how its collections adapt to everyday life, from work and travel to leisure, blending comfort, durability and understated individuality. Rather than focusing on a single product, Ishaan represents the spirit of the brand: versatile, expressive and purposeful.
Ishaan Khatter commented, “Eume speaks to me: smart, conscious and effortlessly stylish. Their products suit people who are constantly on the move without compromising on comfort or individuality.” He has actively contributed to the campaign’s creative direction, from styling moodboards to narrative shaping, ensuring the storytelling feels authentic and personal.
Visually, the campaign embraces a Tech x Design mood, featuring clean architecture, sharp silhouettes and modern lighting. Ishaan is captured in motion, exploring space, energy and presence, creating a cinematic and contemporary aesthetic. Through the MakingMoves campaign, Eume positions itself not just as a travel brand but as a lifestyle movement driven by innovation, intention and craftsmanship.
Brands
Kotak Mahindra Prime names Suraj Rajappan as managing director and chief executive
The car-finance arm of Kotak Mahindra Bank lines up a new chief and raises its borrowing limit
MUMBAI: Suraj Rajappan is getting the keys. Kotak Mahindra Prime Limited (KMPL), India’s veteran car-finance outfit, has named him managing director and chief executive, effective June 1st, 2026—the same day his predecessor drives off into retirement.
The board approved the appointment at its meeting on March 18th. Rajappan, currently a whole-time director at the company, has spent his entire 24-year career at KMPL, working across functions before rising to the top job. The three-year term remains subject to shareholder approval, and the company confirmed he faces no bar from SEBI or any other authority from holding the post.
He takes over from Shahrukh Todiwala, who superannuates on May 31st after more than three decades with the Kotak Group. Ashok Vaswani, managing director and chief executive of parent Kotak Mahindra Bank, was generous in his send-off. Todiwala, he said, “leaves behind a legacy marked by prudent growth, strong risk discipline, and a focus on customer-centricity.” Of his successor, Vaswani was equally bullish: Rajappan’s “deep industry experience and execution capabilities position KMPL well for its next phase of growth.”
The board also loosened the purse strings, raising the company’s overall outstanding debt limit from Rs 43,000 crore to Rs 48,000 crore. The expanded ceiling covers bank loans, debentures, commercial paper, treasury operations, credit facilities and external commercial borrowings.
KMPL has operated as a car-finance company since 1996, branching into two-wheeler loans in 2018 and loans against property in 2021. With fresh leadership, a bigger borrowing arsenal and an ambitious lender for a parent, Rajappan’s first task is clear: step on the accelerator.
