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ETML wins the digital mandate for The Shark Tank fame Bacca Bucci
Mumbai: ETML, a growth advertising & analytics company has bagged the digital mandate for Bacca Bucci, a dynamic force in the fashion and lifestyle industry. With a shared vision for innovation and market leadership, this partnership marks a significant stride towards redefining the performance marketing landscape with data-backed-up strategies.
Bacca Bucci, the brainchild of dynamic founders Anuj Nevatia and Natwar Agrawal, has captured the imagination of consumers nationwide with its innovative product line. With a commitment to quality, creativity, and customer satisfaction, Bacca Bucci has emerged as a guiding light of inspiration in the competitive landscape of the fashion industry.
ETML founder and CEO Raghav Kansal expressed his enthusiasm about the partnership: “We are thrilled to collaborate with Bacca Bucci, a brand synonymous to originality and excellence. Anuj Nevatia and Natwar Agrawal embody the entrepreneurial spirit that drives India’s vibrant startup ecosystem. Their recent pitch in Shark Tank India has been phenomenal and together, we aim to take Bacca Bucci to new heights, leveraging our expertise in growth marketing and analytics to enhance brand visibility, engagement, and market penetration.”
Bacca Bucci co-founders Anuj Nevatia and Natwar Agrawal shared their excitement about the collaboration: “Partnering with ETML, India’s leading growth marketing agency, marks a significant milestone in our journey. Raghav Kansal and his team bring a wealth of experience and strategic insights that will undoubtedly accelerate our brand’s growth trajectory. We are confident that this collaboration will further solidify Bacca Bucci’s position as a global leader in fashion and lifestyle.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
