Brands
Ethnic wear brand Rangeelo is an ode to Sanganer
Mumbai: A new-age fashion brand that brings out the culture of Rajasthan with a global vision, Rangeelo is the brainchild of Preeti Udaiwal. Based out of Jaipur, Udaiwal comes from a family of traditional block printers and is inspired by her roots in traditional textiles. She has set her mind towards creating internationally recognisable clothing that is still rooted in culture and is a seamless depiction of a contemporary woman.
Udaiwal said, “The history of Sanganer in print is around 500 years old. The Sanganeri prints are known for their delicate and fine designs, floral patterns, petal motifs and a unique blend of traditional styles of printing. I have always been mesmerised by the craft of local artisans and their precision in block printing. The Rajasthani Ghera and flare is also a beautiful silhouette which I find extremely appropriate for the Indian weather conditions.
We are working with fabrics like Chanderi, Georgette, Cotton, Mulmul, Chiffon, and Organza and techniques like Mirror Work, Tie & Dye, Block Printing, Gota and Thread Embroidery, all of which are carefully handcrafted. We are also reinventing the colour palette associated with Rajasthani culture by including pastel colours in our collection. Rangeelo believes that the number of permutations and combinations that Indian craft and techniques have is admirable.
Each collection of Rangeelo is an ode to the vision of Indian artisans who have taught us the ability to convert a plain, versatile fabric into accentuating silhouettes. We are also a size-inclusive brand as we cater from XS to 3XL and also take custom orders.
Rajasthan is rich in culture and has a lot of untapped potential in terms of fabrics, craft, colours, technique and creativity together. With Rangeelo, we want to bring all of Rajasthan under one canopy and celebrate it in its full glory. The brand has started operations through its own D2C as well as a marketplace like The Loom,” concluded Udaiwal
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
