MAM
ESS ropes in 10 sponsors for Ind-NZ series
MUMBAI: Sports broadcaster ESPN Star Sports has roped in 10 sponsors for the India-New Zealand that kicks-off Thursday in Hyderabad.
Tata DoCoMo and Havells are co-presenting sponsors while Maruti Suzuki, Nokia, McDonalds, Asian Paints, Quikr, IBM, Samsung, and ACC have come in associate sponsors.
Kent RO Systems and Venus Home Appliances complete the roster, sponsoring ESS’ wraparound cricket show.
The bi-lateral series comprising two Tests and two Twenty20 matches will mark the beginning of a hectic home season for the Men in Blue which will stretch all the way till 2013 beginning November when England visit for a full-fledged series followed by Pakistan and Australia.
The series will also be the first one after the BCCI terminated its broadcast rights agreement with Nimbus. The rights were eventually won by Star India for a whopping Rs 38.51 billion till 2018.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
