Account
Esprit appoints Flags communications as PR partner for India
Mumbai: Marcom agency Flags Communications has bagged the PR mandate for Esprit, a 50 years old American Watches brand. Esprit’s India partner AP Group is set to reconstruct the brand in the market.
“Esprit watches relaunch in India Market is a great responsibility on AP group and we wanted to associate with the partners who are totally dependable,” said AP Group marketing head Arzoo Jaiminy. “We worked with Flags PR team during the Covid times and the commitment level of the team is unparalleled. We see this partnership going a long way creating a great impact in the market and getting the desired output for the brand.”
Esprit is a premium lifestyle brand known for its apparel, accessories, bodywear, and homewear, with the worldwide distribution. The agency will be responsible for managing the end-to-end PR solutions in India.
“Esprit’s new collection has given great confidence to us that the brand will be well accepted and endorsed in the Indian market,” said Flags Communications Pvt Ltd senior VP Shruti Mishra. “Flags Communications has established itself as a leading multi-practice and full-service Marcom agency over the period of 15+ years and our relentless working approach in every project has always yielded great results for our clients. We are hoping for a great collaboration ahead.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
