MAM
ESPNcricinfo makes advertising collaboration with Idea Cellular
MUMBAI: ESPNcricinfo has made a long-term mobile advertising deal in with mobile operator Idea Cellular, with an aim to demonstrate its ability to deliver value to marketeers across multiple platforms.
Multiple Idea Cellular ads both static and rich media banner ads, inviting user interaction with brand Idea — will be on display across the ESPNcricinfo mobile site and app.
Rich media banners will allow Idea to deliver multiple messages to consumers at different times throughout their visit to their app.
According to an official statement, the campaign aims to ensure that on any single visit to the ESPNcricinfo mobile site or web portal, Idea is one of the most visible brands.
Additionally, Idea Cellular will also sponsor the home page and rankings sections of the ESPNcricinfo mobile site, and, display advertising online.
ESPN International digital media VP Tom Gleeson said, “Around the world, and especially in India, cricket is a sport consumed heavily on mobile media. More sports fans are following the sport on mobile phones and ESPN is now ideally placed to help leverage this opportunity for brands and to serve fans wherever they are. The nature and scope of this campaign enables Idea Cellular to deliver multiple messages during users’ visits and further demonstrates our unrivalled ability to connect brands to cricket fans both in India and worldwide.”
Since its launch earlier this year, the ESPNcricinfo mobile app for iPhone and Android has remained one of the best within the sports app category in India.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
