MAM
Eris Lifesciences strengthens pulse with Murari Ranganathan’s appointment
MUMBAI: Eris Lifesciences is set to beat stronger in the cardiometabolic space with the appointment of Murari Ranganathan as president, cardiometabolic business. Stepping into the Mumbai office, he will spearhead the company’s Anti-Diabetes and Cardiology divisions, two of Eris’ flagship verticals.
Eris Lifesciences chairman and managing director Amit Bakshi said, “Murari’s expertise will be invaluable in strengthening our position in the cardiometabolic segment. We’re thrilled to have him on board and look forward to the milestones ahead.”
On his appointment, Ranganathan said, “Eris Lifesciences is the youngest player among the top 20 pharmaceutical companies in India, and its dynamic, entrepreneurial culture is truly inspiring. I look forward to working with the team to set new benchmarks in disease management and patient care.”
Ranganathan brings over two decades of industry experience, having previously served as commercial director at Abbott India Ltd, where he led women’s health, metabolics, and international business. His career spans leadership roles at Baxter, Novo Nordisk, and Torrent Pharma, and he holds a Postgraduate Diploma in Marketing from St. Joseph College of Business Administration, Bangalore.
With this strategic move, Eris Lifesciences is set to fortify its presence in one of India’s fastest-growing healthcare segments, keeping its commitment to innovation and patient well-being at the heart of its expansion.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
